Leith has been appointed as the creative agency for both Mr Vegas, the UK online casino site, and MegaRiches, a new casino brand, following a competitive pitch.
The Edinburgh and Manchester-based agency will cover all aspects of Mr Vegas’ advertising in a new partnership, with the first new work set to appear in September.
Mr Vegas Collaboration
Leith’s new partnership involves handling all advertising for Mr Vegas. The brand is owned by the Malta-based company, Videoslots Limited.
Mr Vegas has quickly become a favourite in the UK, offering over 5000 games to its users. The agency aims to capitalise on this momentum.
MegaRiches Launch
The agency will also manage the launch of MegaRiches, a fresh brand from Videoslots aimed at the UK audience.
This follows Leith’s involvement in other high-profile projects, including the Luton Airport Express for East Midlands Railway.
Client Perspectives
According to Marco Trucco, chief marketing officer at Videoslots, choosing Leith was not a gamble.
Their ability to generate excitement around different brands makes them an ideal partner for the campaigns.
Leith’s Excitement
Ed Brooke, executive partner at Leith, expressed his enthusiasm for the new projects.
He emphasised their readiness to make Mr Vegas a standout site in a crowded market.
Brooke stated they are eager to showcase the results of this new relationship.
Past Successes
Leith has a track record of winning competitive pitches and delivering successful campaigns.
Their recent win with East Midlands Railway is just one example of their growing portfolio.
Future Prospects
With these new wins, Leith is poised for further growth in the creative industry.
Their work with Mr Vegas and MegaRiches could set a new standard for online casino advertising.
Summary
The collaboration between Leith and Videoslots includes exciting new advertising campaigns.
With their proven expertise, Leith is well-equipped to elevate both Mr Vegas and MegaRiches.
Leith’s latest wins highlight their capability to handle high-stakes advertising projects.
Their involvement in Mr Vegas and MegaRiches underscores their growing influence in the creative industry.
