Leeds United have confirmed the extension of their partnership with a leading consumer electronics and home appliance brand for another three years. This collaboration, which began during the 2020/21 season, will see the brand continue as an Official Partner of the football club.
As part of this renewed agreement, the brand’s signage will remain on the iconic East Stand of the stadium, a tribute established in memory of a club legend. This extension underscores the close relationship between the brand and the football club, highlighting a mutual commitment to increasing brand awareness through various strategic activations.
Through this partnership, a club-specific app will be integrated into the brand’s Smart TV platform, providing fans with streamlined access to related content. Moreover, there will be further product integrations at both the stadium and the club’s training ground over the next three years.
According to the head of marketing for the brand in the UK, this collaboration with Leeds United represents a significant opportunity: “Leeds United is a very special football team, and we’re incredibly proud to extend our partnership with a club that is at the heart of a vibrant and passionate community. This ongoing collaboration highlights our dedication to sports partnerships, especially following the success of UEFA EURO 2024, where we were an official partner. It also presents a fantastic opportunity to connect with fans in fresh and innovative ways—enhancing their viewing experience both in the stadium and at home.”
The Chief Operating Officer at Leeds United expressed equal enthusiasm about the extended partnership, noting the potential for more collaborative efforts: “We are delighted to see our partnership extended for another three years. Alongside the high-profile branding on the East Stand, we are excited to work on more partner activations and other brand awareness campaigns to support growth. It’s a wonderful opportunity to maintain our strong connection to football, and we look forward to continuing this journey together.”
This extension of the partnership between Leeds United and the consumer electronics brand reaffirms both entities’ dedication to leveraging sports to enhance brand engagement and fan experience. The collaboration promises innovative content and integrated experiences for supporters, ensuring a continued close relationship for years to come.