Leeds United has forged a new partnership to enhance its cybersecurity measures, ensuring stronger protection against potential digital threats.
In collaboration with local technology firm Altinet, the football club aims to secure its IT infrastructure, recognising the growing threat landscape in sports technology.
Leeds United has entered into a strategic alliance with Altinet, joining forces to protect against cyber-attacks. This partnership is particularly significant as Leeds United is increasingly becoming a target for cyber threats. The collaboration promises to deliver cutting-edge security solutions coupled with rapid technical support to manage all cyber defence activities effectively.
This partnership is mutually beneficial. Leeds United is set to receive state-of-the-art cybersecurity services, while Altinet gains valuable exposure through pitch-side signage at domestic home games and inclusion in various club media.
Simultaneously, the IT firm will have opportunities to host B2B events at the stadium, further strengthening its ties with the business community and sports enthusiasts.
Paul Bell, the executive director of Leeds United, expressed enthusiasm for this venture. He emphasised that, “We have a directive to develop long-term partnerships with global organisations that possess a local presence.”
Bell highlighted the dual benefits of cyber security enhancements and sponsorship, remarking on the consistent presence Altinet will have across the stadium and digital platforms.
Henry Doyle, co-founder and director of Altinet, expressed similar sentiments, stating, “Our headquarters is in the centre of Leeds, and it is great to have LUFC as a customer and partner.”
Altinet provides cybersecurity managed services specifically designed for dynamic, digital-intensive environments, like those found in professional sports.
The firm’s solutions are crafted to offer resilience against cyber threats, ensuring that targeted brands such as Leeds United remain safeguarded.
This strategic approach not only fortifies the football club’s defences but also serves to maintain the integrity of its digital operations.
The partnership represents a significant advancement in Leeds United’s overall cyber strategy, highlighting the club’s commitment to staying ahead of digital threats.
As cyber-attacks become increasingly sophisticated, the need for robust cybersecurity measures is paramount. Collaborations like this one underline the proactive steps taken by organisations to secure their digital footprints.
The collaboration is set to enhance the Leeds community by creating economic opportunities through events hosted at the stadium.
Henry Doyle noted, “We are confident that the partnership will benefit all parties and, in particular, the Leeds community,” suggesting a broader social impact beyond cybersecurity.
Leeds United’s partnership with Altinet signifies a forward-thinking approach to cybersecurity in sports, setting a precedent for other clubs.
By fortifying its digital infrastructure, Leeds United is not only protecting its assets but also paving the way for further innovation in sports technology.
In a world where cybersecurity threats continue to evolve, Leeds United’s proactive measures underscore its commitment to safeguarding both its digital and physical assets.
This partnership with Altinet not only fortifies the club’s cyber defences but also exemplifies a model for other sports organisations to emulate.
