A Leeds-based marketing communications agency has added a new member to its team.
The agency recently hired Hayley Stansfield as the new head of digital PR. Stansfield has 12 years of experience in the field and was previously employed as head of content marketing at a major media company.
Stansfield will be responsible for enhancing online visibility and authority for clients through a comprehensive digital PR strategy.
Strengthening the Team
Stansfield, who has a strong background in content marketing, will now play a significant role at the Leeds agency. Her main focus will be on boosting the online presence and authority of the agency’s clients through effective digital PR tactics.
The agency has been expanding its SEO and digital PR offerings across various sectors, including business finance and IT solutions. Stansfield’s appointment is a crucial step in this expansion.
Exciting Opportunities
Stansfield expressed her enthusiasm about joining the agency, noting its excellent reputation and diverse client portfolio. She said, “I am thrilled to be joining an agency with such a great reputation and a versatile client portfolio. This creates the opportunity to produce some really exciting online PR campaigns and can’t wait to get stuck in.
Her new role will involve defining clients’ digital PR goals and establishing a robust reporting strategy to demonstrate the value of the links and coverage earned.
Strategic Vision
Chris Hughes, a director at the agency, welcomed Stansfield’s arrival, emphasising the importance of having the right team in place to drive growth.
He stated, “Now is an exciting time to have Hayley join the business following new client wins. To elevate the agency and become more digitally minded, it is essential we onboard the right people and create a knowledgeable team to help grow the business.
Stansfield’s expertise in content marketing and digital PR will be key to the agency’s ambition to grow and diversify its service offerings.
The agency will benefit greatly from her extensive experience and strategic vision.
Client Focus
The agency provides strategic guidance to both B2B and B2C clients across the UK, working in areas such as PR, SEO, paid digital, and social media.
Stansfield’s role will be pivotal in enhancing the digital PR strategies for these clients, ensuring they achieve significant online presence and authority.
Comprehensive Digital Services
The agency has a robust portfolio of digital services aimed at driving online growth for its clients. With the addition of Stansfield, the agency is poised to enhance its digital PR capabilities.
This move aligns with the agency’s broader strategy to offer a comprehensive suite of digital solutions, encompassing PR, SEO, social media, and paid digital campaigns.
The agency aims to deliver measurable results, using data-driven strategies to underscore the importance of digital PR in modern marketing.
Industry Insights
Stansfield brings with her a wealth of industry insights, particularly from her previous role at a major media company.
Her background will enable her to provide valuable perspectives on digital PR trends and best practices, further advancing the agency’s mission to offer top-notch services.
By integrating these insights into the agency’s strategies, Stansfield will help clients navigate the complex digital landscape effectively.
A Promising Future
The agency is optimistic about the future with Stansfield on board, anticipating significant growth and enhanced client satisfaction.
Her strategic approach to digital PR is expected to drive compelling results, reflecting her commitment to excellence.
The addition of Stansfield marks a significant milestone for the Leeds agency, promising enhanced digital PR strategies and client outcomes.
With her extensive experience and strategic vision, Stansfield is set to play a pivotal role in the agency’s ambitious growth plans.