A Leeds-based agency has recently appointed a new Director of Social and Influencers. This strategic move aims to enhance their social and influencer services.
Appointment of Gina Deen
Gina Deen, formerly of WongDoody, has been named as the new Director of Social and Influencers. She brings with her a wealth of experience from senior roles at Smarts and MSL, and she is a Board Member and MarComms Director of the social enterprise Ok Mentor.
Richard Midgley, CEO at the Leeds agency, expressed his enthusiasm about Gina Deen joining the team. He emphasised her extensive experience which will support the company’s ongoing growth and development in social and influencer services.
Background and Experience
Throughout her career, Deen has collaborated with renowned brands such as Gucci Beauty, Rimmel London, PUMA UK, and Panasonic. This experience has equipped her with a unique insight into the industry, making her a valuable asset to the agency.
At her previous role in WongDoody as Marketing Lead, she honed her skills in translating insights into effective social media strategies. Her prior positions at Smarts and MSL further solidified her expertise in the field.
Role and Responsibilities
In her new role, Deen will focus on the development and enhancement of the agency’s social and influencer services. She will oversee the integration of these services into the broader agency operations.
Gina Deen stated, “I’ve built my career around translating impactful insight into first-class social creative, so naturally I was drawn to this agency, which is driven by the same ethos.”
She looks forward to working closely with the team and getting deeply involved with the exciting client portfolio the agency offers.
Agency’s Vision and Services
The agency’s CEO, Richard Midgley, highlighted the continuous evolution of their services, driven by insights and client needs. This ongoing evolution aims to ensure the agency remains relevant and impactful in a dynamic market.
Midgley added, “We are delighted to welcome Gina to our growing team – she has a wealth of experience which complements and supports our growing social and influencer services.”
Experience with Leading Brands
During her career, Gina Deen has worked with top-tier brands, providing her with a broad perspective and understanding of the industry. Her experience with brands like Gucci Beauty and Rimmel London will be instrumental in her new role.
Deen has a history of enabling brands to co-create with dynamic talent, leveraging her experience to enhance the agency’s offerings. She has expressed excitement about driving the social and influencer services forward.
Integration into the Agency
Gina Deen will be tasked with integrating the enhanced social and influencer services into the wider agency. This process is expected to streamline operations and bolster the overall service offerings.
Her approach will be informed by her extensive experience and insight into the industry, ensuring the agency’s services are both innovative and effective.
Statements from Leadership
Richard Midgley, in his statement, emphasised the importance of evolving services to meet client needs. This sentiment underscores the agency’s commitment to staying ahead in the competitive market.
Midgley also highlighted Deen’s significant expertise and how it aligns with the agency’s strategy for growth and development in the realm of social and influencer services.
Gina Deen’s appointment marks a significant step for the Leeds agency. Her extensive experience and vision are expected to drive the agency’s social and influencer services to new heights.
The agency looks forward to the positive impact her expertise will bring, ensuring continued growth and success in the competitive market.