Leeds-based digital marketing agency has secured a significant new client from the South West, showcasing their expanding influence in the industry.
The agency will handle the digital marketing for a well-known piemaker, highlighting their expertise in managing high-profile clients and enhancing digital presence.
Fusion Unlimited Secures New Client
Leeds agency Fusion Unlimited has successfully secured the digital marketing brief for a renowned South West piemaker. This partnership marks a significant expansion of Fusion Unlimited’s portfolio, illustrating their growing influence in the digital marketing sector.
Matt Parker, head of eCommerce & trade marketing at the piemaker, expressed his enthusiasm for Fusion Unlimited’s proactive approach. From their first meeting, it was clear that Fusion Unlimited’s team had the expertise needed to enhance the client’s digital presence, particularly across paid media platforms.
Seamless Transition and Award-Winning Pies
Parker noted the seamless and hassle-free transition to Fusion Unlimited’s services. The agency’s ability to integrate smoothly into existing operations has been a key factor in the partnership’s success.
This South West piemaker, known for its mouth-watering pies and pasties, was originally founded in July 2006. It has since grown from a small butcher’s shop in Devon to an award-winning brand, having received over 300 accolades.
Strategic Optimisation and Accessibility
Fusion Unlimited demonstrated its strategic capabilities during the pitching process. The agency delved into how it would optimise campaigns, identify ROAS opportunities, and explore new keyword strategies.
Parker emphasised the accessibility of Fusion Unlimited’s team. Unlike other agencies, Fusion Unlimited ensures that all team members are involved and knowledgeable about the client’s account. This comprehensive approach allows for effective communication and swift decision-making.
Agency’s Strength in Food and Drink Sector
Katie Harling, joint managing director at Fusion Unlimited, highlighted the agency’s strengths, particularly in the food and drink industry. Harling noted that Matt Parker’s understanding of digital marketing complemented Fusion Unlimited’s capabilities, making the collaboration even more effective.
The agency’s previous successes in the food and drink sector were also instrumental in landing this brief. Fusion Unlimited has a proven track record of driving growth and innovation for its clients in this industry.
Client’s Perspective and Social Media Influence
Parker’s decision to change agencies was not taken lightly. However, Fusion Unlimited’s thorough pitching process and demonstrated expertise made the decision easier.
Social media has played a pivotal role in this partnership. Parker and Harling both acknowledge the power of social media in enhancing brand visibility and engagement. Fusion Unlimited leverages these platforms to maximise the reach and impact of their campaigns.
Future Prospects and Collaborative Growth
Looking ahead, both Fusion Unlimited and their new client have ambitious plans. They aim to continue pushing the boundaries of digital marketing to achieve even greater success.
The collaborative growth between the two parties is expected to bring about innovative strategies and enhanced market presence. The mutual understanding and respect between the teams are likely to drive this partnership forward.
Conclusion
The partnership between Fusion Unlimited and a leading South West piemaker signifies a promising future for both parties. With a clear focus on innovation and strategic growth, this collaboration is set to achieve remarkable success in the digital marketing arena.
Fusion Unlimited’s collaboration with their new client demonstrates the potential for significant advancements in digital marketing strategies.
The successful partnership underscores the agency’s capability and promises continued growth and innovation in their field.