A Leeds-based agency has extended its involvement with a leading theatre’s streaming service. The digital firm has been instrumental in enhancing the service’s online presence, strengthening its global reach.
- Bolser, a digital agency, continues its successful partnership with the National Theatre at Home streaming service.
- The partnership has seen improvements in SEO performance, significantly boosting the platform’s visibility.
- Upcoming initiatives include marketing efforts centred around seasonal content and audience expansion.
- The collaboration aims to capitalise on the busiest time of the year for the National Theatre.
The digital agency Bolser, located in Leeds, has solidified its partnership with the National Theatre’s ‘at Home’ streaming service by extending its contract. Known for its work with major brands such as Microsoft and Xbox, Bolser has been pivotal in elevating the service’s online presence. This extension follows a period of significant progress, marked by a successful global SEO and app store optimisation endeavour.
Under Bolser’s guidance, flagship productions like ‘Vanya’, featuring Andrew Scott, and ‘People, Places & Things’ with Denise Gough premiered to audiences worldwide. The agency’s expertise has been credited with immediate improvements across key SEO metrics, as confirmed by Callum Stewart, Head of National Theatre at Home. This progress underscores the agency’s vital role in enhancing the platform’s reach and influence.
As the National Theatre anticipates its busiest period, Bolser is set to spearhead marketing initiatives designed to attract new users. These initiatives will include creative campaigns tailored towards seasonal interests, such as Christmas gift subscriptions, further increasing the platform’s audience. Dominic Howe, Bolser’s client services director, expressed enthusiasm for the ongoing collaboration, highlighting the mutual benefits of diversifying and amplifying audiences.
Through its unique blend of creativity and strategic marketing, the National Theatre continues to captivate audiences across various platforms. It shares compelling stories not just on its stages but also to a broader audience worldwide, from schools to cinemas, and now directly into homes. This comprehensive reach is further boosted by its partnership with Bolser, ensuring that its productions are accessible and appealing to a global audience.
The extended partnership between Bolser and the National Theatre underscores a successful collaboration focused on expanding digital reach and audience engagement.