In a noteworthy development, Leeds-based creative agency Finn has been appointed by the nutritional health brand BetterYou as its lead creative agency.
Finn was appointed without the need for a pitch and has immediately begun its work with the brand. The agency’s first project involved creating an informative film that explains the function and efficacy of BetterYou’s transdermal natural supplements, showcasing their expertise and understanding of the brand’s aspirations.
BetterYou, headquartered in Barnsley, is a globally recognised leader in pill-free supplementation. The company’s product portfolio includes vitamin oral sprays, topical magnesium, and a new range of magnesium-infused drinks, all highlighting its commitment to innovative health solutions.
Sarah Peel, marketing director at BetterYou, expressed her satisfaction with Finn’s work, stating: “Finn had presented some creative ideas to the business a couple of years ago, way before I joined. We were wrestling with our creative tone of voice and style and when I saw the Finn work, I could tell that they really understand the BetterYou brand. Finn have hit the ground running and I’m delighted with their work so far. They have developed some brilliant work in record time.”
Richard Rawlins, founder of Finn, also shared his enthusiasm about the collaboration, noting: “From the moment we met Andy and Sarah we were really excited by the vision they have for the brand. We are absolutely thrilled to be working with the BetterYou team. As a small, agile agency with senior talent, this is a great example of how we can take a brief and create brilliant work quickly and effectively for clients.”
The partnership between BetterYou and Finn marks a significant achievement for both organisations, demonstrating Finn’s capability to deliver creative solutions swiftly while aligning with BetterYou’s innovative approach to health supplementation.