Hatch Agency partners with John West for ParalympicsGB.
- Hatch will create experiential spaces for athletes.
- John West focuses on ‘Fuelling ParalympicsGB’ this summer.
- A TikTok game and personalised products will engage consumers.
- Hatch aims to balance brand messaging and engagement.
Hatch, a creative communications agency based in Leeds, has been appointed by John West after a competitive pitch to activate their official partnership with ParalympicsGB this summer ahead of the Paris Games. This project will see Hatch use its expertise in PR, content production, social media, and activation to build experiential spaces at events both in the UK and in Paris.
John West, a leading supplier of protein-packed products, is the official protein partner of ParalympicsGB. Their main message for this summer centres on ‘Fuelling ParalympicsGB’. These experiential spaces aim to support athletes both before and during the Games. Additionally, a specially created TikTok game will be introduced to connect with consumers, alongside personalised gold cans of John West products.
Matt Peden, managing partner at Hatch, expressed his excitement about the project, stating, “This was a really exciting brief and our experience in both sport and FMCG was perfectly utilised in the execution of our creative concepts. We think we’ve created the perfect balance between brand messaging and engagement tactics to make this a real success.”
Vikki Babb, the marketing director at John West, also shared her enthusiasm: “We are delighted to be working with Hatch on this exciting project. With less than 50 days to go until the Paralympics begins, we’re excited to engage athletes as they begin their preparations. We are ready to provide them with the right fuel to bring home plenty of medals!”
Hatch and John West are set to make a significant impact at the Paris Paralympics with their innovative partnership.