SocialChain has made a significant addition to its leadership team with the appointment of Victoria Willis as operations and delivery director. This move marks another step forward for the agency as it continues to expand its reach and capabilities.
Willis joins SocialChain after a notable tenure at LADbible Group, where she served as director of delivery. Her extensive experience in project and resource management, content production, and delivery optimisation will be invaluable in her new role.
Extensive Industry Experience
Willis brings over 18 years of experience in the digital media industry. Her past roles have included positions at The Walt Disney Company, AOL, and Maker Studios, where she has led delivery teams and driven both scale and efficiency.
Throughout her career, she has led high-profile business initiatives with a strategic, solution-focused approach. She excels in building expert teams across organisations to address complex client challenges.
Her ability to streamline processes, maximise productivity, and drive innovative solutions combines seamlessly with her passion for social-first marketing. This positions her perfectly to help SocialChain in its next phase of growth.
Strategic Leadership and Vision
Willis’s arrival at SocialChain is seen as a strategic move that will bolster the agency’s operations. She will be reporting to the agency’s new CEO while working closely with the Brave Bison executive team.
Laura Crofton-Atkins, chief operating officer at Brave Bison, remarked on her extensive leadership experience across the digital media landscape. Crofton-Atkins highlighted Willis’s outstanding organisational, communication, and strategic skills.
Crofton-Atkins stated, “Her proven ability to develop and implement innovative operational systems that boost productivity and efficiency will be invaluable as we work closely together to elevate our processes and client offerings.”
Client-Focused Approach
In her new role, Willis will focus on ensuring that operational processes and employees deliver a strong customer experience.
Her client-focused approach will be paramount as she aims to deliver top-tier results for SocialChain’s most ambitious clients.
Willis’s past success in fostering strong client relationships and building creative solutions will be key to her role at SocialChain.
A Pivotal Moment for SocialChain
Willis expressed her enthusiasm about joining SocialChain, citing the agency’s ambition to continuously improve across all project life cycles as a major attraction. She believes the team’s expertise offers something unique.
“I am absolutely thrilled to have joined the agency,” said Willis. “It feels like I have joined at such a pivotal moment. I’m confident my experience and industry knowledge will help to truly shape our offering across commercial and operational processes.”
This new appointment is timely, given SocialChain’s recent growth and its rebranding efforts, which have set the agency on a new path toward innovation and expansion.
Future Prospects
Looking forward, Willis aims to integrate her strategic insights to enhance SocialChain’s operational efficiency.
Her proven track record of developing and implementing systems that have boosted productivity and efficiency underscores her suitability for the role.
With her guidance, SocialChain is well-positioned to elevate its processes and expand its client offerings in the competitive digital media landscape.
Industry Reactions
Industry experts have expressed optimism regarding Willis’s appointment. Many believe her strategic and client-focused approach will be beneficial for SocialChain.
Her role in driving the agency’s next phase of growth highlights the importance of strategic leadership in the evolving digital media industry.
Victoria Willis’s appointment as operations and delivery director at SocialChain marks a noteworthy milestone for the agency. Her extensive industry experience and strategic leadership are expected to drive significant growth and innovation.
As SocialChain continues to evolve, Willis’s contributions will be crucial in ensuring that the agency delivers exceptional results for its clients. Her arrival at this pivotal moment underscores the significance of strong leadership in steering the agency towards greater success.