Manchester-based digital media firm KOMI Group has received a significant boost with a £5.5 million investment from BGF. This latest funding follows a previous multi-million investment in November 2022.
The fresh capital will propel KOMI Group’s international expansion and strategic mergers and acquisitions. Their ongoing mission is to cultivate the most engaged digital audiences globally, and this new funding will provide the necessary support.
New Investment Details
Manchester-based digital media firm, KOMI Group, has secured an additional £5.5 million in growth capital investment from BGF. This follows a previous multi-million investment from BGF announced in November 2022.
The funding will allow KOMI Group to expand internationally and focus on strategic mergers and acquisitions. Their mission is clear: create the most engaged digital audiences around the world.
Rapid Audience Growth
KOMI Group’s audience has grown significantly, reaching 113 million followers across 46 brands. They generate more than 2.5 billion monthly views, which equates to more than 1.5 billion minutes watched each month.
Last year, KOMI Group successfully launched KOMI Talent, which has seen a remarkable 130% growth year-on-year.
The company was founded in 2015 by Ryan Williams, Matthew Thomas, and Andrew Trotman. Currently, it is led by CEO Andrew Trotman, Group Managing Director Sam Lenehan, and CFO Tom Moran.
Statements from Leadership
Sam Lenehan, the Group Managing Director, expressed excitement about the new investment. He mentioned plans for U.S. acquisitions to drive innovation and quicker growth through partnerships with agile, independent companies.
Lenehan said, “We were attracted to BGF because of its flexible model and ability to provide follow-on funding so we can capitalise on growth opportunities. We’re energised by this investment and have a number of live opportunities ready to put the capital to work.”
Company Vision and Strategy
Founder and CEO Andrew Trotman emphasised their focus on high growth, digital-first audiences. He stated, “We pride ourselves on building high growth, digital first audiences, who are entertained by the best stories, told by the best creators.”
Trotman highlighted their significant progress, noting, “It took us six years to hit our first month with one billion views. It’s taken us only one year to double that. We’re just getting started! This new investment will allow us to accelerate that growth.”
The company works across all major social media platforms, creating and curating engaging, social-first content to entertain its global audience.
Collaborations and Partnerships
KOMI Group collaborates with content creators, brands, media agencies, and production houses. Their goal is to drive social media strategies that meet business objectives.
In addition, KOMI Group licences expertly curated content utilised by major media outlets and supports influencers in content generation.
BGF’s Perspective
Rhys Davenport, the BGF investor who led the deal, sees significant potential for KOMI Group’s global growth. “KOMI has a track record of scaling its platform and reach organically,” he said.
Davenport believes that KOMI’s disruptive offering and innovative approach to the market will help them pursue mergers and acquisitions to sustain growth.
Future Prospects
With the newly secured investment, KOMI Group is well-positioned to explore new markets and opportunities. The company has live opportunities where the new capital can be utilised effectively.
This new funding rounds off a period of successful growth for KOMI Group, paving the way for future ventures and continuous international expansion.
KOMI Group’s latest investment marks a significant step in their growth journey. With the support from BGF, the company is poised to enhance its global presence and continue its impressive growth trajectory.
Their commitment to building engaging digital audiences remains at the forefront of their strategy, promising exciting developments in the future.
