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Kinicho Joins Augmentor Driving Innovation in 3D Audio

Kinicho Joins Augmentor Driving Innovation in 3D Audio

Kinicho, a Liverpool-based pioneer in 3D audio technology, has been chosen for the prestigious Augmentor programme. This European initiative offers a significant boost to start-ups in virtual, augmented, and mixed reality sectors.

Supported by Digital Catapult Centre and SeedCamp, Augmentor provides an intensive ten-week mentorship programme, guiding six selected businesses, including Kinicho, to advance their innovations in the immersive tech industry.

The Augmentor programme, based in London, stands as a beacon of innovation for burgeoning immersive technology companies. Supported by reputable organisations such as Digital Catapult and SeedCamp, it offers a robust platform for start-ups to grow and refine their business models. The programme encompasses mentorship from industry veterans and access to vital resources, empowering companies like Kinicho to push the boundaries of 3D audio technology.

CEO Garry Haywood acknowledges the significance of Kinicho’s selection for Augmentor, seeing it as validation of their innovative strides. He emphasised that typically, such technology would be expected to emerge from industry giants like Dolby or Google, highlighting Kinicho’s achievement in this competitive arena.

The combination of industry expertise and academic support positions Augmentor as a catalyst for technological advancement, guiding participants towards tangible success in the market.

Gravity Sketch offers a platform for intuitive 3D model creation, while Immersive Rehab focuses on using VR to enhance physical rehabilitation outcomes. Each company provides fresh perspectives and solutions, pushing the immersive technology industry forward.

Aurelien Simon of Digital Catapult expresses optimism about the calibre and variety of companies involved, underscoring the UK’s leadership in immersive technologies. These start-ups are expected to make a global impact, influencing digital manufacturing, healthcare, and the creative sector.

Dave Haynes from Seedcamp highlights the strong pipeline of talent within the UK’s AR/VR sector. The programme’s ability to attract such talent reflects positively on the UK’s innovative landscape, creating opportunities for collaboration and future advancements.

By joining Augmentor, Kinicho is set to transform its ambitious goals into reality, benefiting from a collaborative and resource-rich environment.


The selection of Kinicho for the Augmentor programme marks a pivotal step in its journey, promising to enhance the landscape of 3D audio technology. As it navigates this path with industry support, Kinicho is well-positioned to make a lasting impact on the immersive technology sector.

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