CreateFuture has announced Emma Nicol as its new Chief Operating Officer.
Nicol joins the company with extensive experience from senior roles at Kin+Carta, AmazeRealise, and TequilaLondon.
Emma Nicol has been appointed as the new Chief Operating Officer at CreateFuture. Nicol transitions from Kin+Carta, where she served as the European COO. Prior to her role at Kin+Carta, she held senior positions at AmazeRealise and TequilaLondon.
CreateFuture, known for its innovation and dynamic culture, has brought Nicol on board to drive operational excellence and support strategic growth. “Emma brings a wealth of experience and a proven track record in driving operational excellence and managing complex integrations,” stated Euan Andrews, Founder and CEO of CreateFuture.
In her new role, Emma Nicol will oversee day-to-day operations, lead internal change initiatives, and optimize processes. She is also tasked with ensuring the consistent delivery of services by client-facing teams.
Nicol’s addition to the leadership team underscores CreateFuture’s commitment to scaling operations. Her expertise is expected to play a critical role in advancing the agency’s mission to innovate and deliver exceptional value to its clients.
Nicol has a considerable background in operational leadership, having transformed European operations at Kin+Carta.
Her experience at AmazeRealise and TequilaLondon further solidifies her capability to drive strategic and operational success. Nicol’s leadership has been pivotal in complex integrations and operational transformations throughout her career.
Her proven track record makes her a valuable asset to CreateFuture as the agency looks to enhance its operational framework and client engagement strategies.
Nicol emphasized the importance of CreateFuture’s culture as a strong motivator for joining the team.
“The culture at CreateFuture was a significant draw for me, and I have great respect for what Euan and the team have established,” Nicol stated.
She intends to maintain the existing culture while introducing operational structures that support agility and innovation.
Nicol aims to blend her expertise in operations with the agency’s dynamic atmosphere to drive forward strategic plans.
One of Nicol’s primary focuses will be refining client engagement.
She aims to ensure that CreateFuture’s mission to provide exceptional value is realised as the agency grows.
By leveraging her extensive experience, Nicol seeks to enhance the agency’s delivery frameworks and client-facing operations.
Her commitment aligns with CreateFuture’s strategic objectives of innovation and exceptional service delivery.
Euan Andrews has expressed strong confidence in Nicol’s capabilities to lead and innovate at CreateFuture.
“Her leadership at Kin+Carta was crucial in transforming their European operations, and we are excited to have her join us as we find new ways forward to improve, innovate and deliver for our clients,” Andrews remarked.
With Nicol’s appointment, CreateFuture anticipates a period of robust growth and operational refinement.
Emma Nicol’s appointment as COO is set to drive operational excellence at CreateFuture.
Her extensive experience and vision will support the agency’s strategic growth and innovation objectives.