Kids Insights, based in Manchester, has unveiled its cutting-edge online data portal, designed to provide real-time insights into the behaviours of children, tweens, and teens. This launch follows significant investment, reflecting the company’s rapid growth and commitment to transforming market intelligence.
Founded by entrepreneur Nick Richardson, Kids Insights secured a substantial six-figure investment from angel investor Adam Kara. This funding will not only scale their UK operations but also support international expansion. As part of this growth, six new jobs have been created, with a forecasted turnover of £500,000 for 2018.
Investment and Strategic Growth
Kids Insights recently received a transformative investment from Adam Kara, a judge impressed by the company’s pitch at Venturefest. Despite not winning the competition, Kara recognized the startup’s potential, highlighting its innovative product and adept leadership. This financial backing is set to accelerate the company’s growth both domestically and internationally, positioning it as a major player in the market insights sector.
Innovative Market Research Approach
The newly launched data portal offers brands unparalleled access to real-time insights, allowing them to understand the ever-changing attitudes of young people. Kids Insights provides quarterly reports that help brands navigate a dynamic and fragmented market driven by peer-to-peer interactions. This approach enables brands to make informed decisions and craft targeted marketing strategies.
Richardson emphasized how the company’s offices in Manchester, New York, and Lagos are reshaping global market research. By leveraging quality insights and niche segmentation, the portal delivers ‘granular’ data that empowers brands to stay ahead of industry trends.
Expansion and Employment Opportunities
Since its inception, Kids Insights has demonstrated impressive growth, attracting major UK brands such as DC Thomson, Finsbury Foods, and Penguin Random House. These collaborations have solidified its reputation as a leading market intelligence provider.
Thanks to support from Business Growth Hub, the company has expanded its workforce to a talented team of six. This growth trajectory is underpinned by the Hub’s support, which has been instrumental in facilitating their successful launch and securing investment.
This expansion signifies a promising future for Kids Insights, potentially catalysing further job creation and economic contributions within the tech sector.
Building on Established Success
Richardson’s previous success with Bee Industrious, a market research and insights agency, underscores his capability to drive Kids Insights forward. Bee Industrious has served notable clients like Quintessential Brands and the International Trade Council, demonstrating the effectiveness of bespoke market intelligence.
Drawing from this experience, Richardson has laid a solid foundation for Kids Insights, enabling it to rapidly adapt and thrive within the competitive landscape. The team’s ability to pivot and innovate is a testament to their robust strategic vision.
By aligning with industry needs and anticipating market shifts, Kids Insights is well-positioned to capitalise on emerging opportunities and maintain its competitive edge.
A Vision for International Expansion
The investment from Adam Kara is pivotal in fuelling Kids Insights’ international aspirations. With plans to extend its reach globally, the company is poised to replicate its success across new markets.
This ambitious expansion strategy underscores its commitment to transforming how market intelligence is gathered and utilised worldwide.
Richardson’s leadership and the team’s expertise are crucial in navigating the complexities of entering different international arenas. Their strategic approach will facilitate the penetration of new markets while maintaining service quality and relevance.
Market Disruption and Future Prospects
Kids Insights’ data portal is set to disrupt the market insights sector, offering a fresh perspective on consumer research focused on young demographics. This disruptive potential is backed by a strong leadership team and innovative technology.
By harnessing real-time data collection and analysis, Kids Insights empowers brands to connect more authentically with their audience. This capability not only enhances brand understanding but also supports strategic marketing adjustments.
As the company continues to evolve, it is expected to play a crucial role in defining the future of market research through sustained innovation and expansion.
Summary of Strategic Initiatives
Nick Richardson, CEO of Kids Insights, has articulated a clear vision for the company’s trajectory, encompassing strategic growth, international expansion, and market disruption.
Kids Insights is poised for substantial growth following strategic investments and successful portal launch. Their innovative approach to market insights will likely redefine industry standards, cementing their status as a leader in market intelligence focused on young demographics.
