Keywords Studios has strategically expanded its reach in the video game industry through significant acquisitions, resulting in impressive revenue growth.
By acquiring Cord Worldwide and Laced Music, the company enhances its positioning and diversifies its service offerings, marking a 57% increase in annual revenues.
In a bold move to expand its influence in the video game services industry, Keywords Studios has completed two strategic acquisitions. The first, Cord Worldwide, enhances Keywords’ capabilities in music branding and consulting, serving big names like Shell and Lego. Meanwhile, Laced Music, a music services firm, strengthens Keywords’ position in the gaming industry as a specialised record label.
The financial performance of Keywords Studios has been remarkable, showcased by a 57% surge in annual revenue. In the fiscal year ending 31 December 2017, revenue reached €151.4 million. This illustrates the company’s successful execution of its growth strategy. The adjusted profit before tax also witnessed an impressive 55% growth, hitting €23 million.
The expansion into Eastern Europe marks a pivotal addition, enhancing Keywords’ ability to offer co-development and content management services directly from clients’ premises. This move signifies an innovative approach to meeting client demands and further establishing a global footprint.
This forward-thinking approach opens up new avenues for Keywords to innovate in audio services, and positions them as a leader in visually immersive and acoustically engaging gaming experiences.
As the company continues to advance, Andrew Day’s leadership will be pivotal in navigating the dynamic landscape of the video gaming industry, ensuring Keywords remains at the forefront of innovation.
The acquisitions align seamlessly with Keywords Studios’ strategy of consolidating the fragmented market. By focusing on niche areas like music branding and strategic consulting within the gaming industry, Keywords is effectively addressing the diverse needs of their client base while fostering long-term partnerships.
This proactive approach is indicative of a company that not only adapts to current industry trends but also sets the pace for future developments in the highly competitive video game services market.
Keywords Studios is on a robust growth path through strategic acquisitions and expanded service offerings.
The company’s innovative approach positions it well for continued success in the global video game services market.