Karl Loudon takes on the esteemed role of Global Managing Director at Rise at Seven, stepping up from his previous position as Chief Commercial Officer.
The appointment comes at a time of notable growth for the agency, with significant achievements in both the UK and the USA.
A Strategic Move for Global Growth
Rise at Seven has announced the promotion of Karl Loudon to the position of Global Managing Director, marking a pivotal moment for the agency’s international operations. In his new role, Loudon will oversee the entire organisation’s activities, ensuring cohesive growth strategies across all markets.
Loudon joined Rise at Seven 18 months ago, primarily focusing on driving growth in various global markets. His promotion is a testament to his significant contributions, aligning with the agency’s vision for sustainable expansion.
Remarkable Growth in the UK and USA
Since its inception in July 2019, Rise at Seven has scaled rapidly, expanding its footprint across the United States and Europe. The agency boasts offices in Manhattan and provides services in several key European markets, including Germany, France, Spain, the Netherlands, and Italy.
The growth statistics are compelling; the agency reported a 30% year-over-year growth in the UK and an impressive 80% growth in the US. Consequently, the company has nearly doubled its group profits within a short span.
Expanding Client Portfolio
Rise at Seven’s success is underpinned by its substantial work in the social search space, collaborating with prominent clients such as Tropic Skincare, Viator, Ninja, Tandem Bank, and Capital One.
The agency has also bolstered its team by hiring Wes Hosie as the Social and Campaigns Director. This strategic addition has significantly enhanced the agency’s capabilities, contributing to its robust performance.
Driving Strategic Initiatives
Loudon’s new role entails steering the agency’s key business initiatives and expanding client relationships. His leadership is expected to enhance the agency’s ability to innovate and adapt within an ever-evolving industry landscape.
Meanwhile, founder Carrie Rose will focus on positioning the company for long-term strategic opportunities, a move aimed at ensuring sustainable growth and continued success.
Client Investment and Revenue Milestones
Both in the UK and North America, the agency has witnessed increased investment from existing clients and new client wins, particularly in social and strategic services. This growth trajectory underscores the rising demand for their expertise.
The agency has exceeded its revenue targets for mid-2024, demonstrating significant improvements in its profit margins. This success highlights the efficacy of their strategic decisions and operational excellence.
Loudon’s Vision for the Future
Loudon expressed his excitement about the agency’s recent achievements, stating, “I’m over the moon with the results we’ve seen in the last 18 months as we evolve from a fast-growth startup to a sustainable and scalable business.”
He attributed the agency’s success to the talented team and their innovative approach. Loudon emphasised, “This wouldn’t have been possible without the talented people we’re lucky to have in the business and their appetite to innovate and embrace change.”
Loudon’s dedication to maintaining the agency’s creative spark while scaling up operations is evident in his vision for the future, ensuring that Rise at Seven continues to deliver exceptional results for its clients.
Karl Loudon’s appointment as Global Managing Director marks a significant milestone for Rise at Seven.
His leadership is expected to drive further growth and innovation, solidifying the agency’s position in the global market.