Jacksons Bakery, a well-established name in Hull’s bakery industry, has appointed the expert digital marketing agency, Good n’ Proper. This collaboration marks a forward-thinking venture aimed at expanding brand growth and recognition for both Jacksons and Lottie Shaw’s.
Strategic Appointment Boosts Brand Vision
Hull’s renowned Jacksons Bakery has taken a significant step by appointing Good n’ Proper as its retained digital marketing agency, underscoring ambitious growth plans for both the Jacksons and Lottie Shaw’s brands. This strategic appointment aims to enhance brand visibility, utilising innovative marketing strategies. By collaborating with an esteemed agency, Jacksons Bakery seeks to leverage expert insights and creative strategies to achieve its brand objectives.
Long-term Goals for Jacksons Bakery
The newly appointed marketing agency will focus on a robust social media strategy to fortify the brand’s presence and encourage in-store trials. Currently available at major retail outlets like Waitrose, Asda, Tesco, and Sainsbury’s, Jacksons hopes to expand its market share through improved awareness and engagement.
With a wide reach across the UK, the agency’s initiatives will aim to capitalise on Jacksons’ existing distribution channels, creating greater opportunities for customer interaction and brand loyalty.
Innovative Marketing for Lottie Shaw’s
Lottie Shaw’s brand, famous for its award-winning baked goods such as Yorkshire Parkin and flapjacks, will benefit from Good n’ Proper’s expertise in managing comprehensive paid media strategies.
The focus will be on paid social and PPC campaigns designed to sustain eCommerce sales throughout the year.
Incorporating these marketing strategies is critical to maintaining Lottie Shaw’s competitive edge in the market, offering innovative solutions that capture and retain customer interest.
Acquisition and Future Prospects
Earlier this year, Jacksons Bakery enhanced its product line by acquiring the premium sweet treat specialist Lottie Shaw’s.
Although the terms were undisclosed, this acquisition aligns with Jacksons’ broader strategy to diversify its offerings and cement its position in the bakery market across the UK.
This new collaboration with Good n’ Proper signifies an integration of strategic thinking and creative execution needed to propel both brands forward.
Collaborative Excitement and Growth
Helena Wright, the marketing and NPD director at Jacksons, expressed enthusiasm about this partnership, highlighting the anticipated growth across both brands.
She emphasised that the balance of strategic thought and creative flair makes Good n’ Proper a perfect addition to the Jacksons team.
Wright’s optimism suggests a transformative period ahead, driven by effective collaboration and shared visions for brand evolution.
Agency Perspective on Collaborative Synergy
Phil Leather, the founder of Good n’ Proper, conveyed confidence in aligning the agency’s values with Jacksons’ aspirations.
Previously, collaboration on a digital strategy laid a strong foundation, paving the way for an inspiring long-term partnership.
Leather’s statement reflects the agency’s dedication to executing impactful strategies that echo both brands’ ambitions.
Outlook Towards Future Success
Both Jacksons Bakery and Good n’ Proper are poised to create substantial impacts in the market through their collaboration.
Their shared vision and commitment to strategic marketing promise an enriching and successful relationship poised to revolutionise their digital presence.
This appointment marks a pivotal moment, symbolising forward-thinking and concerted efforts to enhance brand recognition and market influence.
The collaboration between Jacksons Bakery and Good n’ Proper signifies a strategic step towards the future. With a focus on innovative marketing and enhanced brand presence, this partnership is set to redefine their success in the competitive market.
