A delightful gaming experience, ‘Jack’s Epic Adventure’ has soared in popularity among DFDS Seaways customers. This interactive game not only entertains but strategically showcases the brand’s facilities.
Commissioned by DFDS Seaways and developed by Team Cooper, ‘Jack’s Epic Adventure’ has captivated over 10,000 players, each spending an average of 22 minutes interacting with the game. The game’s success has exceeded expectations, fostering a stronger connection between the brand and its online audience.
The game was developed using a custom version of Team Cooper’s white label game engine, tailored with unique graphics and features. In the game, Jack the Parrot navigates through virtual skies, collecting coins and enjoying power-ups inspired by DFDS’s on-board amenities.
James Butler, website manager for DFDS, emphasised the importance of engaging digital content, explaining the strategic goal to become synonymous with gaming. More than mere entertainment, these games serve a dual purpose of engagement and advertisement.
As users explore Jack’s virtual world, they encounter depictions of real-life restaurants, bars, and more, seamlessly advertising DFDS’s offerings.
Notably, the game includes a competition element, where players can enter a draw to win an Apple Watch, enhancing its allure.
Additional competitive tiers were introduced to re-engage users, such as the ‘Top 100’ leaderboard, incentivising players to return and improve their scores.
Tim Cooper highlighted the impact, with 45% of notified users re-engaging, demonstrating the effectiveness of strategic competition in gaming.
Founded in 2006, Team Cooper is known for creating engaging HTML5 online games for a diverse clientele, including media companies and charities. Their expertise is evident in ‘Jack’s Epic Adventure’, a testament to their innovative approach to game design.
Their commitment to enhancing user engagement through gaming not only benefits DFDS but expands their reputation in the branded games industry.
An innovative email loop alerts players who drop off the leaderboard, prompting them to return to the game. This strategy has proven effective, markedly increasing re-engagement rates.
By notifying players of their standings or a friend’s success, the game fosters a competitive community, enhancing player loyalty.
The collaboration between DFDS and Team Cooper spans over five years, consistently delivering interactive content that aligns with DFDS’s marketing strategies.
The continued success of their games assures DFDS of the value in investing in such digital experiences, as echoed by participant feedback and engagement.
The success of ‘Jack’s Epic Adventure’ sets a precedent for the future of branded gaming, illustrating its potential as a powerful marketing tool.
‘Jack’s Epic Adventure’ reflects DFDS’s forward-thinking approach to customer engagement and brand representation through innovative gaming.
