Jack Bennett has been appointed as the new head of marketing at one of the UK’s fastest growing marketing intermediaries.
Bennett brings over 12 years of marketing expertise, with experience spanning both in-house and agency roles. His career includes significant contributions at Atlanta Group, the United Kingdom’s largest insurance broker, and work with The Alliance, a company recognised in The Sunday Times Top 100 Fastest-Growing Companies in Britain.
His expertise in performance marketing, analytics, and strategic planning, coupled with his history of award-winning campaigns, positions him to elevate the company’s marketing strategies and enhance the value delivered to clients and partners.
As head of marketing, Bennett will oversee the development and execution of the marketing strategy, with a focus on enhancing brand visibility, expanding market reach, and strengthening the company’s value proposition to clients. His role will be crucial in orchestrating multi-channel marketing campaigns, building thought leadership, and fostering deeper brand-agency relationships through targeted content and events.
Bennett expressed his excitement, stating, “I am thrilled to join the team and lead the marketing department at such a dynamic and forward-thinking company. Having been a user of their service prior to joining, I know first-hand how valuable their model is to busy marketers. The company has already established itself as a transformative force in the marketing intermediary space, and I’m eager to build on this momentum by driving strategic initiatives that will elevate brand-agency collaborations and deliver exceptional results.”
Russell Oakley, the managing director, added, “We are delighted to welcome Jack to the team. His passion for marketing, proven track record, and strategic insight makes him the perfect fit to lead our marketing efforts. Jack’s appointment is an important step as we continue to scale our services and strengthen our commitment to raising the bar in brand-agency relationships.”
The appointment comes on the heels of the successful launch of The Portal in August, a platform designed to redefine the agency search and selection process. Bennett will be instrumental in promoting its capabilities as part of the broader strategy to enhance collaboration between brands and agencies.
Bennett’s appointment marks a significant step for the company as it continues to innovate and expand in the marketing intermediary sector.