Katie Rawcliffe, ITV’s head of entertainment commissioning, has taken on additional responsibilities, now overseeing daytime programming.
This development comes as ITV enhances its strategic approach to content delivery, positioning Rawcliffe at the helm of both entertainment and daytime programming for a cohesive viewing experience.
In a strategic move to consolidate ITV’s programming efforts, Katie Rawcliffe now governs the channel’s daytime slate. This includes popular programmes like The Chase, Tipping Point, and James Martin’s Saturday Morning. Rawcliffe will continue to report directly to Rosemary Newell, ITV’s director of content, ensuring consistent quality and innovation across both entertainment and daytime line-ups.
Recently, Rawcliffe greenlit several new shows, reinforcing her commitment to fresh content. Highlights include the revival of the beloved darts-themed quiz show Bullseye, which has been reimagined for the festive season with Freddie Flintoff as host.
This restructuring aligns with ITV’s strategic objectives to streamline content production. It reflects a broader industry trend where media companies optimise operations to remain competitive.
Her career highlights include co-creating and executive producing landmark shows such as Dancing On Ice. Rawcliffe has also been pivotal in the production of other hit series like The Voice UK and the iconic I’m A Celebrity Get Me Out of Here.
Daytime television plays a vital role in maintaining viewer engagement during non-peak hours, which in turn supports advertisers and boosts network ratings.
Under Rawcliffe’s guidance, ITV anticipates heightened creativity in its programming slate, potentially driving audience growth and expanding its reach.
By unifying entertainment and daytime programming under Rawcliffe’s direction, ITV reinforces its position in the competitive television market.
Katie Rawcliffe’s expanded role at ITV underscores the network’s commitment to innovative programming across all time slots.
This strategic move ensures a cohesive and dynamic television experience, strengthening ITV’s presence in the broadcasting landscape.