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iPhones and AI Revolutionise Offside Calls in the Premier League

iphones and ai revolutionise offside calls in the premier league business manchester

The Premier League is embracing technological advancements to enhance decision-making in football. This season, iPhones and artificial intelligence (AI) will play a pivotal role in determining offside calls.

Hundreds of iPhones are being deployed across stadiums to capture the game from multiple angles, promising faster and more accurate offside decisions.

Innovative Offside Technology

To improve the flow of the game, the Premier League has introduced semi-automated offside technology. By utilising the Dragon system, this move aims to bring accuracy and efficiency to the decision-making process.

Genius Sports, known for its work with top-tier leagues like the NBA, is at the forefront of this innovation. Their system uses at least 28 iPhones to film matches, capturing thousands of data points on each player.

Advantages for Officials and Fans

Premier League Chief Football Officer Tony Scholes emphasised the importance of maintaining game flow. The new technology is expected to reduce the time taken for offside decisions.

Scholes also mentioned that supporters would benefit from quicker communication and clearer imagery, enhancing their overall experience at the stadium.

How Dragon System Works

The Dragon system leverages AI and machine learning to predict offside calls. This technology prioritises data from the most relevant camera angles during crucial moments.

With iPhones capturing footage at 100 frames per second, the system ensures high-definition data collection, crucial for precise decision-making.

Unlike older technologies that relied on sensors in the ball, the Dragon system’s approach is centred on visual data.

The platform’s ability to track numerous data points makes it a robust tool for accurately determining offsides.

Genius Sports’ Role

CEO of Genius Sports, Mark Locke, expressed his excitement about the partnership with the Premier League. This collaboration signifies a significant milestone for the company.

Locke highlighted Genius Sports’ track record in delivering advanced technology to major sports leagues worldwide.

The company’s GeniusIQ platform will also power the Premier League Data Zone, integrating real-time statistics and metrics into live broadcasts.

Broader Implications

Howard Webb from PGMOL discussed the impact of the new system on officiating. Semi-automated offsides are expected to streamline the decision-making process.

Webb explained that while the technology automates part of the process, VAR officials would still validate key outputs, such as identifying the kick point.

Efficiency and accuracy in offside calls are the primary goals of this technological advancement.

The Premier League aims to set a new standard in football officiating, combining human expertise with cutting-edge technology.

Fan Reactions

As the new system rolls out, fans are eager to see its impact on the game. Many are hopeful that the technology will eliminate controversies surrounding offside decisions.

Social media platforms have been buzzing with discussions, with fans expressing both optimism and scepticism.

Some supporters believe that the integration of AI can bring a new level of fairness to the sport.

Others are curious about how quickly and effectively the technology can be implemented in real-time scenarios.

Future Prospects

The introduction of iPhones and AI in football officiating marks a step towards a more technologically advanced future for the sport.

This initiative could pave the way for other leagues to adopt similar technologies, promoting consistency and accuracy in decision-making.


As the Premier League adopts this cutting-edge technology, the world of football is set to experience a significant transformation.

The combined efforts of iPhones, AI, and human officials aim to enhance the accuracy and efficiency of offside calls, benefiting players, officials, and fans alike.

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