A Manchester-based marketing agency has secured a significant investment from a London-based firm. This investment is expected to catalyse the agency’s growth substantially.
The investment will help the agency, established in 2019, to enhance its technology-driven marketing services and explore new market opportunities, particularly in the US.
Investment Overview
A notable investment has been made into a Manchester-based social-first marketing agency. The investor, London’s Literacy Capital, has described its stake in the company as a ‘significant minority’. This move aims to bolster and expedite the growth of the marketing agency, which remains under the leadership of its founders, Alex Brown and Joe Gradwell.
Since its establishment in 2019, the agency has specialised in delivering technology and data-driven influencer marketing services. Its core service offering includes influencer marketing, strategy planning, organic social media, paid media campaigns, content creation, and data analytics. The innovative trend-spotting tool, Spark, is at the heart of the agency’s operations.
Strategic Growth and Expansion
With the investment from Literacy Capital, the agency is expected to achieve considerable growth through both organic means and strategic acquisitions. The focus remains on enhancing its technology-centric model, leveraging advancements to stay ahead in a competitive market.
The firm has already facilitated over 10,000 influencer collaborations, boasting remarkable engagement rates and return on investment for clients. The new funding will also enable further investment in cutting-edge technologies, expanding the agency’s reach within the UK and exploring significant opportunities in the US market.
Leadership and Expertise
The completion of this transaction sees the addition of experienced professionals to the agency’s leadership team. Jim Brigden steps in as Non-Executive Chairman, while Paul Cooper joins as Non-Executive Director.
Both Brigden and Cooper bring extensive experience from their previous roles in prestigious companies such as Brainlabs, I Spy, The Search Works, and Overture. Their expertise in marketing and digital media is expected to play a pivotal role in guiding the agency towards its ambitious growth targets.
Client Success and Impact
The marketing agency has achieved significant milestones since its inception. By completing over 10,000 influencer collaborations, it has demonstrated its capability to generate high engagement rates and superior return on investment.
These successes reflect the agency’s proficiency in leveraging technology and data to craft effective influencer marketing strategies. Clients have consistently benefited from targeted campaigns that resonate well with their audiences, contributing to sustained business growth and brand visibility.
Innovative Tools and Services
Central to the agency’s success is its proprietary tool, Spark. This trend-spotting and prediction tool enables the agency to stay ahead by identifying emerging trends and making data-driven decisions. The tool’s capabilities underscore the agency’s commitment to maintaining a cutting-edge service offering.
By integrating Spark with its other services, the agency ensures a comprehensive approach to influencer marketing that is both strategic and adaptive. The combination of these services ensures clients receive a holistic marketing solution tailored to their specific needs.
Future Prospects
The partnership with Literacy Capital marks a significant step in the agency’s journey. The infusion of capital and expertise is set to unlock new avenues for growth, both in the domestic market and overseas.
The agency has its sights set on the US, where it plans to explore untapped opportunities and expand its footprint. This strategic focus on international markets is likely to drive substantial business expansion.
Conclusion
The investment by Literacy Capital into the Manchester-based marketing agency is a strategic move poised to fuel substantial growth. With the continued leadership of its founders and the addition of seasoned professionals, the agency is well-positioned to achieve new heights.
The emphasis on technology-driven services, combined with the robust support from Literacy Capital, promises an exciting future for the agency. The anticipated expansion into new markets underscores its ambition and potential for continued success.
The strategic partnership between the marketing agency and Literacy Capital heralds a new phase of growth and innovation. With seasoned professionals joining the leadership, the agency is set to leverage this investment for expansive growth.
This collaboration not only augments the agency’s financial resources but also brings in invaluable expertise, positioning it for significant achievements in both the UK and international markets.