Ncam, a frontrunner in augmented reality technology, has today announced a significant investment from YFM Equity Partners. Known for its groundbreaking contributions to global entertainment, Ncam utilises patented tracking technology to enhance visual effects in real-time.
This new investment is pivotal for Ncam, a company already recognized with an Emmy Award and a Queen’s Award for Innovation, as it seeks to expand its technological capabilities and global reach. The company plans to utilise the funds to develop cutting-edge products, invest in their team, and expand their operations, particularly in the USA.
Ncam, founded in 2012 by Nic Hatch, Sam Boivin, and Brice Michoud, has established itself as a leader in augmented reality technologies. The firm’s work is integral to projects like BT Sport’s Champions League coverage and the hit TV series ‘Game of Thrones’. Ncam’s patented camera tracking system allows for unprecedented freedom of camera movement while maintaining precise graphic integration.
The collaboration with YFM Equity Partners is seen as a strategic move to enhance Ncam’s growth trajectory. Nic Hatch, CEO, affirmed that this partnership will not only broaden Ncam’s technological horizons but also fortify its market position. YFM’s investment director commended Ncam for its remarkable journey to becoming a leader in the augmented reality field.
Such recognitions underscore the company’s commitment to excellence and innovation in augmented reality, enhancing its credibility and customer trust.
This expansion is driven by the vision to become a dominant global player in augmented reality. The company’s focus on broadening its geographical footprint offers significant potential for growth.
This move aligns with the global trend towards integrating augmented reality into mainstream media and entertainment, offering unprecedented viewing experiences. Ncam’s ongoing innovation is setting new standards in the industry.
The infusion of capital is expected to catalyse Ncam’s strategic initiatives, facilitating enhanced operational capacity and market exploration.
This aspiration is backed by a commitment to innovation, quality, and market leadership, positioning Ncam as a beacon of excellence in the rapidly evolving AR landscape.
The strategic backing from YFM Equity Partners marks a new chapter for Ncam, enabling the company to pursue its ambitious expansion and technological development plans. With a keen focus on global growth and innovative advancements, Ncam is set to reinforce its position as a leader in the AR industry.
