The acquisition of Leeds-based creative agency Intermarketing by Advantage Smollan signifies a pivotal moment in the marketing industry.
With offices in key global cities and a distinguished client base, Intermarketing’s new alignment promises expanded capabilities under the auspices of Advantage Smollan.
Intermarketing’s Global Presence Strengthened
Intermarketing, a renowned creative agency based in Leeds, has solidified its global presence through its acquisition by Advantage Smollan. With additional offices located in London, Sydney, and Amsterdam, Intermarketing has expanded its influence across multiple continents. Employing over 170 skilled professionals, the agency has cultivated a robust client portfolio encompassing major brands in sports, finance, and fashion sectors.
This strategic acquisition by Advantage Smollan enables the joint holding company to broaden its expertise and service offerings significantly. By incorporating Intermarketing’s capabilities, Advantage Smollan is poised to enhance its approach towards brand and retail campaigns, strategy development, brand communications, data analysis, and content creation, thereby reinforcing its standing in the European markets.
Leadership Perspectives on the Acquisition
Steve Sowden and Jamie Allan, the joint managing partners of Intermarketing, have expressed their enthusiasm for the acquisition. They foresee this move as a transformative phase for the agency and its employees. Sowden and Allan emphasize the importance of aligning with a parent company that shares their vision and values, asserting that Advantage Smollan embodies these attributes.
Their confidence in this partnership is rooted in Intermarketing’s remarkable growth trajectory since 2011. As part of Advantage Smollan, Intermarketing is set to expand both geographically and in terms of its skillset, while simultaneously supporting Advantage Smollan’s overarching growth ambitions.
The Expanding Scope of Advantage Smollan
The acquisition aligns with Advantage Smollan’s strategic expansion plans, both in geographical reach and service capabilities. Tanya Domier, CEO of Advantage, highlights the synergy between Intermarketing’s focus on consumer, shopper, and experiential marketing and Advantage’s existing service mix.
By integrating Intermarketing, the holding company aims to fortify its value proposition across Europe, enhancing its ability to serve clients globally. This move underscores Advantage Smollan’s commitment to scaling its operations by leveraging Intermarketing’s diversified offerings.
David Smollan, CEO of Smollan, echoes this sentiment, praising Intermarketing as a cultural fit and a highly skilled addition to their portfolio. He anticipates that the agency will significantly contribute to the group’s comprehensive service offerings.
Client Portfolio and Market Impact
Intermarketing’s acquisition brings a wealth of experience in handling high-profile clients from diverse industries. The agency’s expertise in managing campaigns for sports, finance, and fashion brands is a notable asset.
This expertise is expected to significantly bolster Advantage Smollan’s capacity to deliver comprehensive marketing solutions. The integration of Intermarketing’s innovative approaches and established client relationships is set to enhance the market impact of Advantage Smollan’s offerings.
With a shared vision for innovative marketing and communication strategies, both entities are well-positioned to redefine industry standards and deliver exceptional value to their clients. The acquisition is more than a mere expansion; it is a strategic alignment of two forward-thinking organisations.
Cultural and Strategic Alignment
One of the key factors contributing to this acquisition is the cultural and strategic alignment between Intermarketing and Advantage Smollan. This synergy ensures a seamless integration process, fostering an environment conducive to collaborative growth and innovation.
The shared vision and values between the two organisations create a strong foundation for a long-term partnership, focused on driving excellence and achieving ambitious goals. This alignment is crucial for the successful execution of joint initiatives and the realisation of mutual objectives.
Future Outlook and Industry Implications
Looking ahead, the acquisition sets the stage for transformative developments within the industry. Both Intermarketing and Advantage Smollan are committed to pushing the boundaries of traditional marketing paradigms, embracing cutting-edge technologies and innovative strategies.
This forward-thinking approach is anticipated to yield significant benefits not only for the two companies but also for the wider industry landscape. The collaboration is expected to influence market trends and set new benchmarks for service delivery and client engagement.
Summary of Strategic Benefits
In summary, the acquisition of Intermarketing by Advantage Smollan represents a strategic step forward for both organisations. It combines Intermarketing’s creativity and client-centric approach with Advantage Smollan’s expansive market reach and operational capabilities.
This merger is poised to deliver enhanced value to clients through integrated marketing solutions and a broadened service portfolio. With a keen focus on innovation and collaboration, the partnership promises to drive sustained growth and success for both entities.
The union of Intermarketing and Advantage Smollan heralds a new era of marketing excellence, with enhanced capabilities set to redefine industry standards.
This partnership is poised to deliver unparalleled value to clients, setting a benchmark for innovation and collaboration in the global market.
