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Innovative Website Design for Advocacy Training by Huddle Digital

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Huddle Digital’s collaboration with Advocacy Training has resulted in a transformative web presence. The new site embodies a contemporary design while enhancing functionality.

This digital overhaul highlights the importance of intuitive navigation and information accessibility. Advocacy Training now offers a streamlined online experience for its diverse user base.

The Vision Behind the Project

Advocacy Training, a key player in professional development, needed a digital facelift to better serve its community. Their objective was clear: a website that echoes their commitment to excellence. This vision was brought to life by Huddle Digital, a Manchester-based digital start-up known for its innovative approach to design.

Co-founder and creative director Tom Parson explained that their aim was to enhance the user experience. ‘We wanted to make sure that everyone accessing the site finds it easy to navigate.’ This sentence encapsulates the essence of Huddle Digital’s design philosophy.

In a competitive market, a website must do more than just inform; it must engage and inspire confidence. Advocacy Training sought a partner that could translate their comprehensive service offerings into a digital language, ensuring clarity and engagement across all platforms.

From Concept to Reality

The journey from concept to reality was filled with collaborative brainstorming sessions. Huddle Digital dedicated time to understanding Advocacy Training’s brand and aspirations, a step deemed crucial by all project participants.

By integrating new ideas with Advocacy Training’s already robust framework, Huddle Digital created something not just functional but forward-thinking. This innovative blend resulted in a website that not only meets current needs but is adaptable for future growth.

Aesthetic Meets Functionality

The site’s new aesthetic is more than mere visual appeal; it’s a gateway to a more immersive user experience. Advocacy Training boasts an updated interface that supports their educational mission.

Functionality remains paramount. Every aspect of the website has been designed to facilitate easy access to course information, resources, and contact points. This practical approach is pivotal for users seeking detailed insights into Advocacy Training’s offerings.

Val Ford, director of training at Advocacy Training, lauded the improved online resource area. ‘We finally have a professional online presence,’ she remarked, indicating the strategic success of this redesign.

Navigating Challenges and Coding Solutions

Designing a site for a training organisation comes with its own unique set of challenges. Understanding the diverse needs of Advocacy Training’s clients was key. Huddle Digital had to ensure that everything from registration to course details was presented in an organised, accessible manner.

Programming played a central role. Every element needed optimisation for speed and security, ensuring users have a seamless experience while engaging with the expansive course catalogue.

Stakeholder Engagement and Feedback

Engaging stakeholders throughout the design process was crucial. Feedback from Advocacy Training’s team informed many of the design choices that Huddle Digital made, leading to a site that truly reflects the organisation’s ethos.

Tom Parson emphasised the importance of this collaborative spirit: ‘Working closely with the Advocacy Training team allowed us to explore and implement effective solutions.’ This partnership was instrumental in honing the website to perfection.

The outcome is not merely a website, but a strategic digital asset that is set to enhance Advocacy Training’s reach and efficacy in the education domain.

The Impact of a New Digital Identity

The redesigned website has positively impacted Advocacy Training’s brand image. Now perceived as modern and trustworthy, the site contributes significantly to the organisation’s online reputation.

Initial reactions from users have been overwhelmingly positive, with increased engagement noted across educational offerings. This digital identity shift marks the beginning of new opportunities for growth and outreach.

For Advocacy Training, the site’s success is measured in its ability to attract and retain visitors, fulfilling its role as both a resource and a marketing tool.

Looking Forward

This project sets a precedent for future digital transformations within the training sector. Advocacy Training now looks forward to further exploring technological advancements to stay ahead.

The success of this collaboration suggests potential for more partnerships. By continuing to innovate, Advocacy Training and Huddle Digital are well-positioned to redefine digital engagement in educational services.


Huddle Digital and Advocacy Training have successfully navigated the challenges of digital transformation. Their partnership has resulted in a digital platform that sets a new standard for educational websites.

As this newly designed site continues to grow and adapt, it promises to serve as an invaluable resource, meeting both current and future needs of its user base.

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