Sheffield-based Team Cooper has launched a pioneering service that allows companies to engage their audience with branded, off-the-shelf HTML5 games. Called Piknik, this new offering enables organisations to quickly integrate a game into their marketing strategy in a cost-effective manner.
Aiming to make branded games more accessible, Piknik empowers companies to enhance audience engagement through a variety of proven, high-engagement game engines. These engines are designed to deliver addictive gameplay and results-driven interactions, effectively entertaining audiences and expanding their reach.
Launched at an opportune time, marketers planning their Christmas campaigns for 2018 can swiftly choose a festive-themed game, customise it with their unique copy and logo, and have it live within 48 working hours, all for as little as £795.00. This rapid deployment capability ensures that marketers can quickly adapt and respond to seasonal demands.
Piknik further enhances brand reach by incorporating social media sharing functionalities and offering options to run competitions with leaderboards. This feature encourages repeat gameplay and heightens audience interaction, thereby increasing brand visibility.
Highlighting the service’s value, Team Cooper’s marketing manager Cari Kirby stated, “We know how important results are to today’s businesses. So to prove the game’s success, clients can easily find the stats they need, like CTRs and engagement times in their Google Analytics account or we can provide them with an overview.”
Tim Cooper, founder and director of Team Cooper, expressed enthusiasm about the launch, noting, “We’re very excited to launch Piknik. It’s something we’ve been gradually working towards over the past few years and I’m really proud of it.”
Looking ahead, Cooper mentioned that there are plans to roll out additional games and continually refine the platform and processes in the upcoming year. This forward-thinking approach signifies a commitment to innovation and ongoing improvement, ensuring that the service remains relevant and effective.
Piknik presents a forward-looking solution for companies eager to seamlessly incorporate branded games into their marketing strategies. With its user-friendly setup, cost-effectiveness, and engaging functionalities, Piknik stands poised to redefine audience engagement through interactive gameplay.