A new cloud-based platform, Hop, developed by three Scottish hoteliers, is set to transform the hospitality industry. It’s designed to streamline various hotel functions, providing relief for businesses facing multiple challenges.
The creators, Richard Drummond, Jon Erasmus, and Ronald Tweedie, have invested £500,000 into this market-disrupting software. Hop offers a cost-effective solution that can be operated from any smart device, promising significant savings and operational efficiency.
The hospitality industry is grappling with numerous pressures. From rising business rates and the impacts of the Living Wage to Brexit and escalating utility costs, hoteliers are under immense stress. These economic pressures leave little room for high IT expenses, creating a demand for more efficient solutions.
CEO Jon Erasmus highlighted the frustrations with existing systems. “We are market disrupters trying to help our own industry,” he stated. The outdated, expensive legacy systems designed in the early 2000s were no longer feasible, driving the need for a modern alternative.
The trio has poured £500,000 into the development of Hop. This significant investment underscores their commitment to revolutionising hotel management. Already, Hop is in use at prominent locations such as McKays Hotel in Pitlochry, The Boat Hotel in the Cairngorms National Park, and the Glen Mhor Hotel in Inverness.
These early adopters are experiencing the benefits of streamlined operations and reduced costs. There is also potential for expansion into international markets, including South Africa, showcasing the platform’s versatility and global appeal.
In addition to operational improvements, Hop has generated employment. Six full-time positions have been created, including three UK-based developers.
The start-up plans to expand its workforce to 15-20 jobs within the next two years. This growth is a testament to the platform’s success and the founders’ vision for the future.
Hop’s cloud-based structure ensures accessibility from any smart device or phone. This flexibility allows hotel staff to manage operations seamlessly, whether on-site or remotely.
The platform’s design emphasises ease of use, reducing the need for extensive training and enabling quick adoption by new users. This user-friendly approach is a significant advantage in the fast-paced hospitality environment.
The potential for Hop’s expansion into international markets, such as South Africa, is exciting. The platform’s adaptability makes it an attractive solution for a global audience.
As more hotels adopt Hop, the company anticipates further enhancements and features to cater to an even broader range of needs. The continuous development ensures that Hop remains at the forefront of hotel management technology.
The founders’ dedication to innovation is evident in their proactive approach to addressing industry issues. Their decision to develop Hop in response to outdated systems reflects a deep understanding of the market’s needs.
By prioritising cost-effectiveness and efficiency, Hop sets a new standard for hotel management solutions. This commitment to innovation positions the platform as a leader in the industry.
In conclusion, Hop represents a significant advancement in hotel management technology. Its development addresses critical industry challenges while offering a cost-effective and user-friendly solution.
As the platform continues to evolve and expand, it promises to deliver further benefits, solidifying its role as a crucial tool for modern hospitality businesses.
