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Innovative Manchester Firm Gains Strategic Investment

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Mobile commerce innovator, TheNextLevel, has captured pre-seed funding under the leadership of DSW Capital. This financial boost is poised to fast-track the company’s pioneering ventures.

DSW Ventures has led a significant investment round into Manchester’s TheNextLevel, a company at the forefront of ‘Community Commerce.’ The round also saw contributions from Richard Hong and OpenBorder, with angel investor Elizabeth Gooch MBE joining as Chair.

Paul Rawlings and Ionut Vasiliu, co-founders of TheNextLevel, are instrumental in driving the company’s ambitious goals. Angel investor Elizabeth Gooch MBE has been appointed Chair, ensuring strategic oversight. This investment round draws support from key figures such as Richard Hong, thereby building a robust framework for future growth.

This commitment to innovation is exemplified by securing Formula 1 driver Oscar Piastri as a brand ambassador. His endorsement allows for a personalised channel of communication between his team and their audience.

These partnerships underpin TheNextLevel’s strategy, granting them leverage to expand their influence within the e-commerce sector, setting standards for how brands interact with their customers outside usual platforms.

This financial influx empowers the company to refine its commercial strategy, thanks to DSW’s extensive guidance and expertise.

The upward trajectory continues as TheNextLevel commits to revolutionising brand-consumer relationships through innovative community commerce strategies.

By supporting TheNextLevel, DSW Ventures echoes its dedication to empowering regional start-ups, fuelling the city’s reputation for fostering cutting-edge technologies.

TheNextLevel’s journey exemplifies the transformative power of community commerce in today’s digital economy. This innovative model enables brands to own and manage customer relationships more effectively.


TheNextLevel stands poised to redefine e-commerce standards through its community-centric focus. Supported by strategic investments and robust partnerships, the future looks promising for this Manchester-based firm to expand its influence globally.

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