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Innovative ‘Make the Future Happen’ Campaign by Sensor City

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Sensor City has embarked on an ambitious campaign titled ‘Make the Future Happen’. This initiative is set to transform Liverpool into a global hub for sensor technology innovation.

Working in collaboration with Active Profile, Sensor City aims to position itself at the forefront of the sensor technology revolution in the UK. With support from key stakeholders, this campaign promises significant advancements in the technological landscape.

Sensor City, in partnership with agency Active Profile, has launched a pioneering campaign with the vision to create a global hub for sensor technologies in Liverpool. This collaborative effort is backed by influential bodies such as the Department for Business, Energy and Industrial Strategy. This strategic campaign is poised to elevate the UK’s position in the global sensor technology sector.

Joanne Phoenix, the business development manager at Sensor City, highlighted that the recent transition from a conceptual project to a tangible reality represents significant progress. The universities’ engagement is pivotal in establishing strong groundwork for future technological advancements.

Jo Spragg, head of innovation at Active Profile, expressed pride in contributing to such a significant national and international project. This rebranding is integral to attracting global attention and fostering an environment conducive to technological growth.

The strategic outreach has successfully amplified Sensor City’s influence, promoting greater interaction across business, government, academia, and the general public.

The concentration of knowledge-driven organisations within the Knowledge Quarter further contributes to Liverpool’s status as a burgeoning tech hub.

Jo Spragg noted that this launch represents more than just an opening; it is the beginning of an era where Liverpool and the UK lead the technological frontier.

Sensor City’s ‘Make the Future Happen’ campaign exemplifies a forward-thinking approach to sensor technology innovation. With its strategic partnerships and robust communication efforts, Liverpool is poised to become a global leader in this dynamic field.


In conclusion, Sensor City’s initiative is a landmark for technological advancements in the UK. The campaign’s success in creating a sensor technology hub sets a precedent for future innovations.

As Liverpool embraces its role at the heart of this technological shift, the city is well on its way to achieving global recognition in sensor technology innovation.

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