ResponseTap, a leader in marketing technology, has announced a key appointment to drive its development forward. With ambitions to expand its technological capabilities, the firm is set on a course for further growth.
ResponseTap has taken a significant step forward by appointing Paul Cleghorn as the new head of development. With a robust background and over 22 years of experience, including notable roles with brands such as Nissan, Rolls Royce, and Atmos International, Cleghorn’s appointment signals a new era for the company.
Cleghorn will lead a 15-member development team, tasked with doubling in size over the next year. This strategic move aligns with ResponseTap’s vision to enhance its marketing technology and expand its platform for call-centric enterprises.
Founded in 2008, the Manchester-based firm has cultivated a strong client base, including Virgin Money, Neilson holidays, and Mercedes Benz. ResponseTap aims to build upon this foundation, with plans to integrate its platform for both marketers and contact centres.
The appointment of Cleghorn is timely, as the company gears up for significant growth in the coming months. His leadership is expected to enhance the team’s ability to deliver innovative solutions in a fast-paced market environment.
Under the guidance of CTO Richard Hamnett, ResponseTap has made substantial progress in refining its technological offerings.
Following six months of rigorous beta testing, the firm launched the Insight Hub, acclaimed as the industry’s most agile reporting platform, in late 2016.
Additionally, new ‘Go’ pipelines have been introduced, permitting developers to deploy product changes swiftly, which has markedly improved operational efficiency.
The development team at ResponseTap is empowered to ensure the seamless delivery of new call intelligence functionalities. Cleghorn’s arrival further solidifies this commitment.
According to Hamnett, the company is poised to unveil new platform capabilities monthly, underscoring its dedication to remaining at the forefront of the marketing SaaS landscape.
Cleghorn expressed his enthusiasm, noting the company’s unique blend of start-up ethos and established product excellence.
He aims to leverage this advantage to enhance departmental efficiencies and product roadmap execution.
With a focus on a very fluid delivery process, Cleghorn’s approach aligns with the company’s overarching strategic objectives.
The appointment of Paul Cleghorn marks a pivotal moment for ResponseTap, highlighting its commitment to leadership in marketing technology. With a clear vision and robust team expansion plans, the company is well-positioned for future success. Cleghorn’s extensive experience promises to drive growth and innovation, reinforcing ResponseTap’s market position.
As the company moves forward, the steadfast pursuit of technological advancement remains a central theme, ensuring that ResponseTap continues to deliver cutting-edge solutions to its clients.
In summary, ResponseTap’s strategic decision to appoint Paul Cleghorn as head of development underscores its ambition to remain at the cutting edge of marketing technology. The company’s focus on innovation, combined with Cleghorn’s leadership, sets the stage for continued success in the evolving digital landscape.
