In the age of streaming, traditional television viewership is diminishing rapidly. Cord-cutters, those who forgo traditional TV for online streaming, are on the rise. This shift has not gone unnoticed by forward-thinking companies.
A New Era for Football Content
FOOTY.COM, a football-focused start-up, is stepping into the digital realm with an innovative approach. Nestled in Manchester’s Sharp Project, the company has launched a YouTube channel to engage with the growing community of cord-cutters. Their new show, Club Footy, is set to capture the essence of the World Cup with dynamic content.
Leveraging the excitement surrounding the World Cup, FOOTY.COM is strategically positioning itself within the digital content market. The channel features esteemed presenters like Oliver Hayes, Phil Delves, and Steven McInerney. They delve into riveting discussions about World Cup highlights and football gear, engaging their audience effectively.
To connect with the younger generation, FOOTY.COM recognises the power of YouTube as a platform. In today’s age, traditional TV networks are losing their grip, as digital media takes precedence. This realisation forms the cornerstone of FOOTY.COM’s strategy to tap into this digitally-savvy audience.
Harnessing the Power of Social Media
Social media’s expansive reach has not been lost on FOOTY.COM. The company is making a concerted effort to utilise these platforms for brand amplification. Head of digital, Ayshea Elliott, is spearheading this initiative to maximise their online presence.
Elliott emphasises the importance of understanding today’s media landscape, which is dominated by digital platforms. FOOTY.COM’s strategy includes not only video content but also a mix of photographic and written content to appeal to diverse audience preferences.
Comparison with Past Football Shows
The content strategy of FOOTY.COM draws a parallel with bygone football shows like Fantasy Football League.
Reflecting on these earlier shows, Elliott suggests that if they were produced today, they’d thrive on platforms like YouTube. FOOTY.COM aims to emulate this success by adapting to the ever-evolving digital environment to suit modern viewership habits.
By aligning their content strategy with contemporary media consumption trends, FOOTY.COM is positioning itself to resonate with football enthusiasts in a way that past shows could never have imagined.
Technological Foundations of FOOTY.COM
FOOTY.COM’s foundation lies in its strong technological underpinnings, driving its core service of football product price comparison. An intelligent backend system differentiates it from competitors. This system scours numerous retailers to find the best deals on football merchandise.
Chris Nixon, the director and visionary behind FOOTY.COM, identified this niche market gap. His insight laid the groundwork for what has become a comprehensive price-comparison platform dedicated to football-related products and services.
Strategic Move to Manchester
The decision to establish their digital content operations in Manchester was deliberate and strategic. Manchester, with its rich football heritage and vibrant digital landscape, offered the perfect environment for FOOTY.COM’s expansion.
The Sharp Project facility’s dynamic and creative ecosystem allows FOOTY.COM to integrate within Manchester’s thriving digital community. This geographic choice underlines FOOTY.COM’s commitment to growth and innovation in the digital content arena.
FOOTY.COM’s choice reflects its intent to harness Manchester’s digital marketing talent and football legacy, thus enriching its content offerings and engaging with a broader audience.
Embracing New Advertising Avenues
Investing in paid social media advertising represents a new chapter for FOOTY.COM. The company seeks to leverage this to enhance its visibility and reach among potential users.
By tapping into targeted advertisements, FOOTY.COM can personalise its outreach efforts, ensuring that its brand message resonates with the intended audience more effectively.
In a rapidly evolving digital world, FOOTY.COM exemplifies how tradition can meet innovation. By engaging with the cord-cutting audience and maximising digital platforms, FOOTY.COM is setting a benchmark for football content delivery in the modern age.