Barner, a leading innovator in protective eyewear, quickly achieved its crowdfunding target, highlighting the public’s urgent need for solutions against blue light exposure.
Spearheaded by a team with firsthand experience of digital eye strain, Barner’s Kickstarter success signifies significant interest in eyewear that addresses modern digital challenges.
Barner’s Crowdfunding Success
In an impressive feat, Barner, the innovative eyewear brand, swiftly achieved its crowdfunding goal on Kickstarter within just 22 hours. Originally aiming for €18,000, the company surpassed its target with €19,833 pledged by 202 backers, showcasing strong public interest. As 33 days remain in the campaign, this early success indicates a promising future for the brand’s innovative product line.
The Vision Behind Barner
The concept for Barner originated from Eduardo Gaya, who experienced eye strain while working long hours at Google in Dublin. Alongside co-founders Christopher Birk and Ramon Perez, Gaya aimed to address the increasing issue of blue light exposure from screens. Their fashionable eyewear features anti-blue light technology, catering to both prescription and non-prescription markets.
Christopher Birk shared insights into the Kickstarter strategy, emphasizing the importance of collaboration with agencies familiar with successful crowdfunding campaigns. The team targeted previous Kickstarter backers using data-driven Facebook ads to overcome barriers faced by potential supporters who initially hesitated due to the delayed product delivery.
Addressing the Modern Dilemma
In today’s digital age, people are exposed to screens for prolonged periods, leading to various health concerns. From working on computers to scrolling through social media, excessive blue light exposure has become an overlooked issue.
Birk highlighted the lack of readily available blue light-filtering eyewear for individuals without prescription lenses. The absence of this technology for non-prescription users prompted Barner to innovate within this niche market, aiming to prevent future long-term health effects.
Studies hint at short-term consequences of blue light overexposure, but researchers believe the long-term effects are potentially more severe, necessitating proactive solutions like Barner’s eyewear.
Innovative Marketing Approach
To build a supportive community, Barner adopted a unique marketing strategy. By focusing on targeted Facebook advertisements and leveraging data on previous Kickstarter backers, they effectively reached interested audiences. This approach not only heightened awareness but also attracted dedicated supporters.
Barner also engaged with influencers and Instagram personalities to create buzz and foster community engagement. This multi-faceted marketing technique played a crucial role in their initial crowdfunding success, setting a foundation for potential market expansion.
The Growing Need for Protection
The modern lifestyle of constant digital connectivity necessitates protective measures against blue light exposure. Individuals spend extensive time on digital devices, unaware of the potential risks associated with prolonged screen time.
Barner’s eyewear aims to fill the gap in available solutions, providing aesthetically pleasing and functional options for both prescription and non-prescription users. The brand seeks to challenge the notion that non-prescription users must forego protective eyewear.
With growing awareness of digital eye strain, Barner’s proactive approach positions them as a forerunner in mitigating the hidden dangers of blue light exposure.
Future Prospects and Developments
With the crowdfunding milestone achieved, Barner is poised for expansion into broader markets. The funds will be utilized to finalize product development and enhance manufacturing capabilities, ensuring high-quality and scalable production.
The company’s forward-looking approach signifies potential collaborations with optical retailers and partnerships to bring their protective eyewear to a global audience, further solidifying their market presence.
Conclusion
Barner’s early crowdfunding success underscores the public’s recognition of the need for innovative eyewear solutions amid growing digital screen use. With strategic marketing and a clear vision, the brand is well-positioned for future growth and impact in the eyewear industry.
The achievement of Barner’s crowdfunding campaign marks a pivotal moment in the eyewear sector, reflecting a growing consciousness about digital health. The brand’s strategic direction and innovative solutions promise to redefine protective eyewear, setting new industry standards.