Bristol-based ethical food retailer fresh-range is making strides in reshaping the food industry. The company has launched a new crowdfunding campaign to fast-track its ambitious growth plans.
With an eye on transforming local food accessibility, fresh-range is inviting investment into a vision of sustainable and transparent food supply chains. The initiative follows a successful initial campaign.
Online ethical food retailer fresh-range is extending a compelling investment opportunity to potential stakeholders. Following its successful summer campaign, the company raised over £300,000 in just 24 hours for a 7.99% equity stake. Now, fresh-range aims to secure up to £550,000 in exchange for nearly 15% equity, marking a progressive step in its journey to capture a £400 million share in the £87 billion food market.
Founder and CEO Rich Osborn articulates a mission driven by passion for local, seasonal foods at accessible prices. “We’re on a mission. We believe local, fresh, seasonal food should be available to all,” Osborn asserts. Fresh-range’s commitment is to build a new type of food company, where short, efficient supply chains deliver quality produce directly from local producers to consumers.
Fresh-range aims to appeal to those who share its vision for transforming the food industry. The company’s model promises fresher, locally sourced provisions and invites like-minded individuals to join their mission.
Fresh-range’s crowdfunding efforts are part of strategic plans to broaden its customer base. The funds will support distribution of fresh, local, seasonal food across various consumer segments in Bristol, Bath, and neighbouring areas.
The retailer’s expansion strategy targets a diverse range of customers, including individual consumers, restaurants, schools, catering companies, and local councils. Fresh-range’s initiative underscores its potential to revolutionise regional food distribution.
Mark Blandford of Valhalla Investments underscores the market potential for fresh-range, acknowledging their adept team and practical business strategy. “I love the market opportunity for home delivered fresh food with full traceability,” Blandford stated.
His endorsement reflects confidence in fresh-range’s model, which aligns with the growing demand for traceable and sustainable food sources. Blandford’s background in the online industry has positioned him as a discerning investor in innovative ventures.
Blandford’s investment is not just a testament to fresh-range’s potential but also an endorsement of its mission to deliver fresh, traceable food seamlessly.
Fresh-range remains dedicated to fostering long-term food security. The current crowdfunding campaign aims to enhance community access to quality local produce, reinforcing the company’s commitment to sustainable practices.
With plans to further streamline its supply chain, fresh-range is poised to lessen its environmental impact while enhancing the consumer experience.
Fresh-range’s renewed crowdfunding campaign is more than a financial endeavour; it’s a call to action for those vested in ethical food sourcing. As it seeks to redefine the connection between local producers and consumers, the company exemplifies a commitment to sustainable growth and community health.