As the digital landscape evolves, a new dating app, ‘the dating game’, makes strategic advancements by appointing Danielle Poleski as the Head of Digital. This move marks a pivotal step in their journey towards a full-scale national launch.
With roots in Leeds, the app has attracted investment from Apadmi Ventures and completed a prestigious acceleration programme with NASDAQ in San Francisco, thereby laying a solid foundation for success.
A Strategic Appointment
JigTalk, affectionately known as ‘the dating game’, recently appointed Danielle Poleski as Head of Digital to spearhead its digital presence. This significant appointment is part of the app’s ambition to distinguish itself within the highly competitive dating industry. Poleski’s extensive experience and relentless passion make her an ideal fit for taking JigTalk’s digital strategy to the next level.
Danielle Poleski’s Journey
Originally hailing from Ottawa, Canada, Danielle relocated to Manchester to join JigTalk’s ranks as a Digital Marketing Executive. Her journey to the position was marked by perseverance through numerous communications and an innovative application process.
Her career reflects a deep commitment to digital marketing, having worked at Klipfolio, a rapidly expanding Canadian startup. This diverse background equips her with a unique perspective that JigTalk aims to leverage.
Implementing Data-Driven Strategies
Under Poleski’s leadership, JigTalk is set to enhance its marketing strategies by embracing a data-heavy approach.
This approach stands to transform the way the app interacts with its users, ensuring personalised and effectively targeted campaigns. By analysing user data meticulously, JigTalk aims to optimise engagement and retention.
The integration of advanced data analytics in marketing is increasingly vital, and JigTalk’s investment in this area underscores its commitment to leading in innovation within the dating app sphere.
Expanding the Marketing Team
The new head of digital, Poleski, will not be alone in this endeavour. JigTalk plans to expand its marketing team significantly as it collaborates with the Juice Academy in Manchester.
The partnership aims to bring aboard a social media apprentice who will support and execute the growing marketing strategies, ensuring a vibrant, youthful infusion of ideas into the team.
CEO’s Vision for Growth
JigTalk’s CEO, Alex Durrant, has expressed immense confidence in Danielle, citing her as a vital part of their future growth. He emphasized her seamless fit with the team both professionally and culturally.
As JigTalk closes its latest investment round, Durrant is keen on expanding what he terms the ‘cult-like JigTeam’, highlighting a community-based approach within the company.
Positioning for National Success
The app’s recent soft launch in Manchester is a precursor to rolling out on a national scale. Poleski is expected to play a critical role in coordinating this ambitious launch strategy.
With a solid investment backing and an innovative leadership team, JigTalk is poised to capture a significant market share. This appointment reflects its preparedness to execute a comprehensive digital strategy that resonates well with its audience.
By leveraging Danielle’s expertise and passion for digital marketing, JigTalk aims to ensure its new national presence is both dynamic and sustainable.
Outlook for the Future
The appointment of Danielle Poleski as Head of Digital signifies a promising new chapter for JigTalk.
This strategic move sets the stage for an exciting phase of growth and innovation, with the company well-positioned to make its mark in the dating app industry.
In conclusion, JigTalk is poised for significant advancements with Danielle Poleski at the helm of its digital strategies. Her appointment promises to spearhead the company into a new era of digital marketing innovation, underlining a commitment to leveraging data-driven insights for user engagement.
