Creative communications firm Hatch has welcomed Tobias Rawcliffe as the new head of new business and growth. Rawcliffe comes with a rich background from Ingenuity’s Leeds office and boasts significant experience with brands like Spotify and L’Oreal.
Background and Experience of Tobias Rawcliffe
Tobias Rawcliffe brings over seven years of industry experience to his new role at Hatch. His prior work includes positions at Ingenuity where he was a business director. Rawcliffe’s portfolio includes renowned brands such as Spotify, L’Oreal, City Football Group, and TUI.
Responsibilities at Hatch
In his new role, Rawcliffe will focus on developing Hatch’s outbound offerings. This will involve upskilling the team and creating efficient systems around the sales and marketing processes. His role is crucial for enhancing the agency’s market presence.
James Hickman, managing partner at Hatch, is optimistic about this appointment. He believes that Rawcliffe’s contribution will help in supercharging Hatch’s outreach and services.
Hatch’s Recent Achievements
Hatch has already witnessed a record-breaking start to 2024. The firm has secured significant wins primarily in the areas of sport, food and beverage, and lifestyle, demonstrating its versatility and competitive edge. Rawcliffe’s appointment is expected to elevate these successes further.
The agency specialises in PR, social media, content creation, and activation. These specialisations have been key in driving the firm’s achievements this year, setting a high standard in the industry.
Statements from Key Figures
Rawcliffe expressed his enthusiasm about joining Hatch, stating, “Having built a great relationship with the Hatch team over the last couple of years, the opportunity to join them, at what is an exciting time for the agency, felt too good an opportunity to miss.”
He added, “We have our sights set extremely high, and we’re already on our way. 📈”. His positive outlook resonates with the firm’s ambitious goals for the future.
Strategic Vision for the Future
Hatch is aligning its strategies to take full advantage of Rawcliffe’s experience and network. The agency aims to further innovate its offerings and reach a broader audience through revamped marketing tactics.
Hickman noted, “Given Tobias’ knowledge, network and experience, we’re in no doubt that we can build upon our already successful 2024.” He emphasized the aim to push the agency to new heights.
Impact on Team and Operations
The inclusion of Rawcliffe is not just about external growth but also internal development. Upskilling the team is a significant aspect of his role, ensuring that the team stays ahead in a competitive market.
Rawcliffe aims to build systems that will streamline operations and create a more cohesive work environment. His experience will be instrumental in setting up these frameworks.
Industry Reactions and Expectations
The industry is closely watching Hatch’s next moves under Rawcliffe’s leadership. There is a sense of anticipation about how these changes will impact the market.
With Rawcliffe’s track record, expectations are high. Industry peers and clients alike are eager to see the innovations and growth strategies Hatch will employ.
With Rawcliffe on board, Hatch is poised for significant growth. His experience and strategic mindset align perfectly with the agency’s future ambitions.
The agency’s achievements so far in 2024 set a promising foundation. Rawcliffe’s role will undoubtedly propel Hatch to new heights, making 2024 a landmark year.