A new Drive Thru for Indian street food has opened in Mellorbrook, Blackburn. This site used to be a KFC and Costa. The new cafe has created 25 jobs.
The global chain’s £500,000 investment makes this their 112th store worldwide. This follows the UK’s first Drive Thru Indian street food outlet in Bolton. The company is growing fast and getting more popular in the UK.
New Drive Thru Location
A new Drive Thru serving Indian street food has opened in Mellorbrook, Blackburn. This site was once home to a KFC and Costa. The new venture offers employment to 25 people.
The global café chain’s £500,000 investment marks its 112th store worldwide. This comes after the opening of the UK’s first Drive Thru Indian street food outlet in Bolton.
This development is a significant step for the company, reflecting its growth and increasing popularity in the UK.
Expansion Plans
Chaiiwala, the café chain, has plans to open more Drive Thru outlets by the end of the year. This includes three new locations.
EG On The Move, a company based in Leicester, is partnering in this expansion. Their focus is on air and land transportation hubs.
Recently, they opened a Chaiiwala eatery at London Luton Airport. It serves British Asian cuisine, a first of its kind in the country.
Management’s Perspective
Muhummed Ibrahim, the CEO of Chaiiwala, expressed his excitement about the new Mellorbrook venue. He emphasised its importance to the company’s portfolio.
Ibrahim believes the new site will provide an excellent experience for the local community. He mentioned the blending of traditional and contemporary elements in their offerings.
The CEO also highlighted the strategic importance of franchisee partnerships in their expansion.
Location Benefits
The Mellorbrook Drive Thru is strategically located between Blackburn and Preston. It offers a peaceful countryside retreat with easy access to urban amenities.
Junaid Manjra, head of convenience and foodservice at EG On The Move, praised the location’s advantages. He mentioned its accessibility to major transportation routes.
This new site aims to bring a unique blend of chai culture and desi fusion food to more roadside communities.
Market Positioning
The new Mellorbrook venue is the largest UK store development for Chaiiwala. The 100-seater site showcases the brand’s growing equity in the market.
Chaiiwala’s drive to expand is backed by significant capital investment from strategic partners. This enables the brand to strengthen its presence with each new opening.
The company sees this expansion as a way to build on its brand recognition and customer base.
Community Engagement
The new venue hopes to attract members of the local community. It aims to offer a welcoming environment for everyone.
Chaiiwala intends to bring its unique brand experience to Mellorbrook residents. This includes traditional and contemporary Indian street food.
The company is optimistic about the reception of its new Drive Thru in this community.
Future Prospects
Chaiiwala’s expansion strategy includes opening more outlets in different regions. They are particularly focused on areas with high footfall and vehicular traffic.
The company’s partnership with EG On The Move plays a crucial role in these plans. Their combined efforts aim to grow the brand’s presence across the UK.
By the end of the year, Chaiiwala expects to see a significant increase in its number of Drive Thru outlets. This aligns with their long-term growth strategy.
Investment Details
The £500,000 investment in the Mellorbrook Drive Thru reflects the company’s commitment to growth. It’s a part of a broader strategy to increase market share.
This investment also highlights the financial backing Chaiiwala receives from its partners. Such support is vital for continuous expansion.
The new venue is expected to contribute positively to the local economy through job creation and increased business activity.
Innovative Offerings
Chaiiwala’s menu includes a mix of traditional and contemporary Indian street food. This unique blend sets it apart from other eateries.
The new Drive Thru aims to offer a convenient yet high-quality dining experience. It caters to those looking for quick yet delicious meals on the go.
The company’s innovative approach is evident in its varied menu and modern dining facilities.
To sum up, Chaiiwala’s new Drive Thru in Mellorbrook showcases its commitment to growth and community engagement. The company’s strategic partnerships and investments are paving the way for significant expansion across the UK. With plans for even more outlets by the end of the year, Chaiiwala is set to become a formidable name in the Indian street food market.