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Independent Consultants The New Choice in Retail Tech

Independent Consultants The New Choice in Retail Tech

Retailers across Europe are increasingly choosing independent consultants over traditional consultancy giants for technology projects. This shift marks a significant change in the industry, as businesses seek more tailored, flexible solutions.

In an industry accustomed to relying on large firms for management consulting, the preference for smaller, independent experts highlights a demand for specialised expertise and agile approaches. Retailers are now prioritising quality and adaptability in their tech collaborations.

The trend towards independent consultants is gaining momentum in the retail industry. A survey by Odgers Connect reveals that 61% of retailers believe independent consultants offer higher quality work compared to traditional consultancy firms. This preference is especially apparent in areas like technology enhancement, financial management, risk, and regulatory work. These shifts suggest a growing trust in the specialized skills and dynamic approaches offered by smaller consulting entities.

Such flexibility is crucial as retailers strive to remain competitive amidst rapidly changing technologies and market demands. Independent consultants bring this much-needed adaptability, allowing businesses to pivot strategies efficiently when facing new challenges.

Additionally, independent consultants’ objectivity and in-depth knowledge add a layer of assurance, ensuring that businesses receive unbiased advice tailored to their unique needs.

Adam Gates of Odgers Connect mentions that independent consultants offer the perfect combination of high-quality work and specific expertise. This is essential as traditional firms often fail to keep pace with the rapidly evolving demands of modern retail innovation.

In the current competitive landscape, having access to such targeted expertise can make a significant difference in a retailer’s ability to thrive and grow.

This cost advantage allows retailers to allocate resources more efficiently, thus enhancing their overall operational capabilities.

The increasing reliance on independent consultants signifies a strategic shift within the retail industry. As businesses navigate a complex and challenging environment, the ability to quickly adapt and implement innovative solutions becomes key to sustaining growth and success.


As the retail sector continues to evolve, the trend towards embracing independent consultants is likely to persist. This approach not only aligns with the industry’s need for innovation and adaptability but also supports the pursuit of tailored, high-quality solutions that independent experts are uniquely equipped to provide.

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