IDHL has announced a major rebranding. The company has consolidated eight agencies into one. These agencies include WMG, Ingenuity Digital, and others.
IDHL has been growing both organically and through acquisitions. This rebranding is part of their strategy to unify expertise. They aim to offer better results by combining their skills.
Introduction of the New Branding
IDHL has introduced a new branding strategy, combining eight different agencies under its name. The agencies involved in this rebrand include WMG, Ingenuity Digital, Equation, Statement, NetConstruct, Pinpoint, Ampersand, and Conesso. The changes include a revamped website and updated brand assets.
This rebranding marks a significant step for the company, which has been growing organically and through acquisitions. This initiative is part of their long-term strategy to provide integrated services to clients. They aim to offer better results by unifying their expertise across various sectors.
IDHL’s Three Core Divisions
IDHL operates through three main divisions: Intelligence, Performance, and Web & eCommerce. Each division is specialised in different areas, providing a comprehensive range of services aimed at accelerating client growth. The company employs over 400 staff members, spread across multiple locations in the UK, including London, Leeds, Harrogate, Manchester, and Newcastle.
Ben Wood, the CEO of IDHL, indicated that the rebranding sets the tone for their future ambitions. He noted that the consolidation of brands allows for maximised growth for clients, emphasising the importance of their data-driven approach. He further highlighted that the rebrand supports their consultative approach, aimed at delivering exceptional work in a fast-paced market.
New Senior Hires
Over the past year, IDHL has made several key appointments to strengthen its leadership team. Noteworthy hires include Katie Duance as Marketing Director, Dan Taylor as Commercial Director, and Ben Unwin as Business Development Director. Sharon Palmer was appointed as Director, Group Accounts and Client Success, while Sam Ogrizovic joined as Director of International to spearhead the launch of the firm’s first US office.
These appointments are aligned with IDHL’s strategy to identify growth opportunities, both in the UK and overseas. The US office aims to tap into the potential of US clients and UK clients with a US presence, positioning IDHL for further international expansion.
Client Survey Insights
A survey conducted among IDHL’s clients in the second quarter of 2024 revealed significant findings. Clients are particularly keen to understand the impact of Artificial Intelligence on digital strategy and operations. This insight indicates a growing interest in leveraging AI to enhance digital marketing efforts.
The survey underlines the importance of staying ahead of technological trends to meet client demands. By focusing on innovative solutions, IDHL aims to maintain its competitive edge in the digital marketing industry.
Growth and Future Plans
IDHL continues to be one of the fastest-growing independent digital agencies in the UK. Founded in 2000, the company has expanded its services and client base significantly over the years. Acquired by Bridgepoint Development Capital in 2021, IDHL has further accelerated its growth trajectory.
Looking ahead, IDHL plans to continue its focus on delivering best-in-class services. The rebrand is not just a change in name but a reflection of their commitment to providing comprehensive and integrated solutions to their clients.
In summary, IDHL’s new branding reflects its commitment to delivering integrated services and maximising growth for clients. The consolidation of eight agencies under one name and the new senior hires signify a forward-thinking approach aimed at staying competitive in a fast-paced market. As IDHL continues to expand both domestically and internationally, it is well-positioned to meet the evolving needs of its diverse client base.