Hunter Price International has announced the inauguration of its first headquarters in the Far East, located in Ningbo, Zhejiang, China. This new office represents a substantial investment and underscores the company’s commitment to its customer-centric approach.
This strategic move aims to elevate the customer experience, which remains a core element of Hunter Price’s commercial strategy for 2024. By focusing on communication, consistency, and compliance, the company aims to enhance relationships with suppliers and business partners, resulting in improved efficiencies across its supply chain.
The newly established headquarters features an exclusive showroom that showcases the company’s latest product developments. This space will facilitate Hunter Price’s ability to host customers and stakeholders during their visits to the Far East, opening up numerous opportunities for collaboration and engagement.
Allana Holmes, the Commercial Director at Hunter Price International, stated, ‘Strengthening our presence in Ningbo is already enhancing our customer and stakeholder experiences across our global operations. We’ve grown exponentially over the past few years and continue to do so. For the trajectory to continue as planned, it was essential for us to make this investment now, to further bolster our fundamentals and foundations.’
Holmes further elaborated, ‘We’re investing in our people, our processes and our relationships; creating a central point in our supply chain, to facilitate faster and more efficient routes to market, and enhancing further our quality and compliance processes and procedures. This latest news fully aligns with Hunter Price’s core values which act as the driving force for the business, our behaviours and decisions.’
The Manchester-based company, known for its innovative consumer products in categories such as toys, accessories, lifestyle, stationery, and craft, had an outstanding trading year in 2023, with sales exceeding £50 million. The new Chinese base is expected to support the company’s ongoing growth by providing more efficient market routes and enhanced operational quality.
The establishment of the new headquarters in Ningbo signifies a pivotal step for Hunter Price International, aligning with its strategic goals and reinforcing its commitment to enhancing customer experience and operational efficiency.