Huddersfield Town AFC has appointed a Leeds-based marketing agency as its official brand and marketing partner following a successful rebranding campaign.
Initially engaged by the club in October 2023, the agency executed a strategic rebrand for Huddersfield Town. This rebrand was part of a seven-figure ‘Everything Together’ campaign designed to revitalise both the club and the community ahead of the 2024/25 season. This campaign emphasised that every individual plays a crucial role in the club’s success, echoing the values of togetherness and pride.
As the official brand and marketing partner, the agency will drive Huddersfield Town’s growth and enhance its brand by providing strategic consultancy and various support services. The partnership also benefits the wider business community, showcased through an event highlighting the success of the ‘Everything Together’ campaign and offering complimentary consultations to partners to foster collaboration and mutual success.
The CEO of the marketing agency remarked, “Huddersfield Town has ambitious plans to grow revenue, engage commercial partners and, most importantly, build stronger bonds between the club and its fans. I am proud that we can help the club to deliver these goals by joining as its official brand and marketing partner.” He added, “The fans, players, club staff, and wider community have responded incredibly positively to the ‘Everything Together’ launch, you can really feel the spark igniting again down at The John Smith’s Stadium.”
The Chief Executive Officer of Huddersfield Town expressed similar sentiments: “We are thrilled to have the agency on board as the club’s official brand and marketing partner. Their team truly understands the new direction for the club and genuinely believes in what we’re trying to achieve here.” “Our goal is to rejuvenate the club’s identity and cultivate a renewed sense of community and success. The ‘Everything Together’ rebrand campaign delivered on those aims, but it is just the beginning. The ongoing strategic support will help to solidify the club’s foothold in the local and sporting communities.”
The agency, based in West Yorkshire, has national and international experience in sports branding, fan engagement, and global reach. They previously collaborated with Huddersfield Town from 2015 to 2017, creating the ‘No Limits Terrier Spirit’ campaign when the club was promoted to the Premier League.
This ongoing partnership signifies a major stride towards reinforcing Huddersfield Town AFC’s brand, with high ambitions for future growth and community engagement.