In a world where technology is rapidly transforming industries, even traditional businesses are finding innovative ways to adapt and thrive. One such industry is the carpet business, where technology has become a key driver of success. Myles Shaw, a visionary in the field, has leveraged digital tools to revolutionise his family’s carpet shop in Grimsby.
The Genesis of an Idea
Back in 1945, a small carpet shop opened its doors in Grimsby, run by the Shaw family. Fast forward to the present, and Myles Shaw, inspired by a simple yet profound idea, has transformed this traditional business into a modern success story. His journey began with a roll of carpet, which he envisioned selling online as runners, a concept that had not yet taken hold in the e-commerce space.
Harnessing Social Media
Utilising social media platforms, particularly Facebook and Instagram, Myles Shaw has managed to vastly increase the visibility of his business. A strategic post featuring himself and his brothers, coupled with targeted advertising, attracted millions of views and tens of thousands of followers. This innovative approach not only raised awareness but also drastically boosted sales, showcasing the power of social media in business growth.
The effectiveness of live videos cannot be overstated. These sessions allowed Shaw to engage directly with potential customers, answering questions and building a personal connection with his audience. Such initiatives have played a crucial role in expanding the company’s reach and enhancing its brand image.
Overcoming Challenges and Expanding Horizons
The decision to sell online was not without its challenges. Initially working from his father’s shop, Shaw faced long hours and high demand, juggling between physical and digital duties. Yet, his perseverance eventually paid off, with online sales hitting impressive targets.
Reinvestment was key to Shaw’s strategy. As profits grew, he strategically reinvested, purchasing more variety and directly sourcing designs from European suppliers. This not only reduced costs but also enriched the product line offered to customers.
Through tireless work and strategic planning, Shaw expanded his operations. By 2017, the business had broken into the U.S. market, with sights set on further international growth. His ambition doesn’t stop, with plans to have a presence in 20 countries by the end of 2018.
The Role of Mentorship and Professional Recognition
Myles Shaw’s success is not solely due to his innovative use of technology; mentorship and recognition have played crucial roles as well. Mentoring high school students and giving motivational speeches, Shaw has shared his knowledge and inspired the next generation of entrepreneurs.
Recognition from the business community has also been instrumental in Shaw’s journey. Winning an entrepreneur of the year award and being a finalist for business person of the year validate his efforts and pave the way for greater achievements.
These accolades and engagements have not only validated Shaw’s work but have also opened new opportunities, further encouraging his relentless pursuit of success.
Merging Tradition with Innovation
As technology continued to drive the business forward, Shaw found ways to merge traditional practices with modern innovation. The amalgamation of the physical shop with the online store has ensured that the heritage of Grimsby’s local business thrives in a digital era.
The rebranding of the shop strengthened the connection to the Shaw brothers, serving as the face of the business. This shift enhanced customer engagement, transforming a conventional carpet shop into a dynamic and interactive online presence.
By reimagining the business model, Shaw has ingeniously maintained the essence of the family business while embracing the potential of contemporary technology.
The Future of Carpet Runners UK
Looking ahead, Myles Shaw is not resting on past achievements. His vision for Carpet Runners UK extends into a future where innovation remains at the core of the business.
Shaw’s entrepreneurial spirit is evident in his investments beyond carpets, acquiring domain names across various industries. This diversification indicates a readiness to adapt and explore new avenues as opportunities arise.
With a goal of £10m turnover by 2021, Shaw’s sights are set on continued growth and innovation, ensuring Carpet Runners UK remains at the forefront of the industry.
Myles Shaw’s story illustrates the transformative power of embracing technology within traditional business frameworks. His strategic use of digital platforms has not only elevated his family business but has also established a model for future entrepreneurs. As Carpet Runners UK continues to grow, the blend of tradition and technology will remain its driving force.