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Hello Soda Secures £4m Investment for Global Growth

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Hello Soda has secured a significant £4 million investment from NVM Private Equity. This strategic financial boost is set to enhance the company’s global expansion and technological capabilities.

With exceptional sales growth in the past year, Hello Soda aims to leverage this investment to strengthen its market position and innovative software solutions. This move aligns with the company’s long-term vision and commitment to providing advanced analytics technology.

Hello Soda’s Strategic Financial Boost

In a remarkable turn of events, Hello Soda has announced a substantial £4 million investment from NVM Private Equity. This capital injection comes at a pivotal time, coinciding with the firm’s exceptional sales growth over the past year. The funding is poised to propel the Manchester-based analytics company into its next phase of global expansion.

The investment signals confidence from NVM Private Equity, aligning with Hello Soda’s vision for international growth and enhanced technological offerings. Hello Soda, known for its cutting-edge text analytics solutions, is keen to leverage this financial boost to elevate its market presence and adaptability across diverse geographies.

Global Expansion and Technological Edge

Hello Soda’s global footprint is already impressive, with operations in the US, Thailand, and a client base spanning six continents. The company has established itself as a leader in multilingual analytics, capable of verifying identities, detecting fraud, and enhancing financial inclusion. Multinational clients rely on its PROFILE software to deliver unique consumer insights that traditional data often overlooks.

This financial backing will enable Hello Soda to target even broader horizons, promising a more widespread adoption of its technology. The firm’s innovative edge lies in its ability to personalise user experiences, an ability that will be crucial as they scale up operations and diversify their client base globally.

Leadership Driving Innovation

Guided by CEO James Blake, Hello Soda has experienced rapid growth since its inception in 2013. Under his leadership, the company continues to push boundaries, aiming for a digital world that is inclusive and innovative.

Blake states, “NVM are a great cultural fit for us and it’s fantastic to work with a team that truly share our values and vision of a more inclusive digital world.” The partnership with NVM is expected to amplify Hello Soda’s growth strategy, allowing the company to better support its client base and drive impactful technological advancements.

The alliance with NVM not only provides financial leverage but also aligns with the company’s ethos and aspirations. This synergy is anticipated to foster an environment where technological innovation thrives, further cementing Hello Soda’s position as a market leader.

NVM’s Perspective on the Deal

NVM Private Equity sees this investment as a strategic opportunity to support a promising market player. Investment Manager Liam May highlighted Hello Soda’s robust market position and extensive growth potential, praising the entrepreneurial management team behind the business.

May remarked, “With the capital to pursue its ambitions now in place, combined with leading, innovative technology and a young, entrepreneurial management team, this is an extremely exciting time for the business.” This endorsement from NVM reaffirms the strategic direction that Hello Soda is pursuing.

The collaboration is backed financially by NVM and a £1.5 million venture debt facility from Clydesdale and Yorkshire Bank’s Growth Finance team, demonstrating strong financial confidence in Hello Soda’s projected success and strategic roadmap.

Legal and Financial Framework

The transaction was facilitated with comprehensive legal and financial advisory. Hello Soda was advised by Hill Dickinson, while Dow Schofield Watts Corporate Finance provided corporate finance guidance. NVM’s legal interests were represented by Pinsent Masons.

Clydesdale Bank’s involvement was overseen by Nick Edgar and Usman Ali, with legal counsel provided by DLA Piper. Due diligence was thoroughly conducted by Grant Thornton, Intechnica, PMSI, The Quinn Partnership, and Aon, ensuring all aspects of the deal were meticulously evaluated and aligned with strategic objectives.

Such a detailed legal and financial framework not only supports the current transaction but sets a precedent for future investments, ensuring that Hello Soda is well-positioned to negotiate and implement future deals with similar robustness and precision.

Future Prospects for Hello Soda

With the significant investment secured, Hello Soda is primed to accelerate its technology development and expand its service offerings. The company plans to implement enhanced features in its software solutions, aiming to provide even more sophisticated analytics capabilities.

This forward momentum reflects Hello Soda’s dedication to remaining at the forefront of the data analytics industry. By continuously evolving its technology, the firm intends to maintain its competitive edge and meet the ever-changing needs of its global clientele.

Looking ahead, Hello Soda’s strategic investments in technology and talent are set to drive sustained growth, positioning the firm as a frontrunner in leveraging big data for transformational analytics solutions across varied sectors.

Conclusion of the Investment Deal

In summary, Hello Soda’s £4 million investment from NVM Private Equity marks a significant milestone for the company. This financial endorsement not only empowers Hello Soda to advance its technological offerings but also solidifies its position in the competitive global market.


The £4 million investment from NVM Private Equity represents a pivotal moment for Hello Soda. This partnership is expected to drive the company’s global growth, enhance its technological offerings, and reinforce its market leadership.

As Hello Soda embarks on this exciting new chapter, the investment will enable broader reach and innovation, solidifying its role as a leader in the data analytics industry.

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