In today’s rapidly evolving digital landscape, data stands as a cornerstone for business evolution. It is essential for companies to not only collect data but utilise it effectively for strategic advantage.
Former Royal Marine intelligence officer, Graham Hogg, leverages military precision to advocate for data’s power in transforming business operations. His journey from the battlefield to boardroom serves as a testament to the untapped potential of data-driven decision-making.
Graham Hogg’s venture, Connectworxs, stems from his extensive military background working with elite Special Forces. His company arose from the pressing need he observed in civilian organisations struggling to align data with strategic goals.
During deployments in Afghanistan and beyond, Hogg’s role centred on ensuring data integration with military missions. This experience became foundational in shaping the vision for Connectworxs, where he applies this philosophy to business contexts.
Many companies today grapple with vast datasets but fail to derive actionable insights. Hogg identifies a critical gap: the disconnect between data analysis and frontline decision-making.
He notes, “Companies have lots of data and advanced skillsets, but they’re struggling to connect it to frontline decisions.” The challenge lies in bridging this gap to foster a data-oriented culture across all teams in an organisation.
Central to Hogg’s approach is the transformation of team behaviours regarding data interaction.
Hogg emphasises cognitive diversity, where different departmental perspectives can enhance data utility. Through effective communication across roles, from data scientists to business leaders, organisations can unlock data’s true potential.
This requires overcoming semantic barriers which often arise when data experts and business units speak different ‘languages’. Bridging these divides is crucial for meaningful data engagement.
Operating out of London and New York, Connectworxs has swiftly expanded within 18 months since its inception. It now boasts over 30 talented team members, showing impressive growth driven by Hogg’s leadership.
While Hogg focuses on business development, his partner Toby Hunt leads product innovation. This dynamic partnership is central to the company’s ambition to expand further into UK and US markets, with future global prospects on the horizon.
Connectworxs aims to provide a seamless software solution that aligns data with business objectives.
The software is designed to simplify data complexities, making it accessible for various teams to align their projects and decisions with real-time data insights. This user-friendly approach is set to transform how businesses engage with information.
Hogg stresses that the key to successful data utilisation is the ability to ask pertinent, insightful questions.
By fostering a culture where teams question data intelligently, businesses can drive innovation and remain competitive.
Connectworxs is strategically positioned for significant future growth, eyeing global expansion while solidifying its presence in key markets.
This forward-thinking approach showcases the adaptability and scalability of its software solutions.
Graham Hogg’s transition from military intelligence to business innovation highlights the transformative power of data. By fostering a culture of informed questioning and bridging communication gaps, Connectworxs empowers organisations to leverage data as a strategic asset.