Great Rail Journeys Group, based in York, has declared a strategic integration of its Rail Discoveries brand into its primary Great Rail Journeys operations.
This move aims to bolster future growth by unifying the company’s diverse travel services under one umbrella.
Strategic Refresh and Rebranding
In 2022, the group embarked on a strategic refresh, which included the redesign of its brand logos. This recent consolidation is a continuation of that evolution.
With a record-breaking year in 2024 that saw a 30% increase in revenue, the company is now eyeing a 50% growth target for the upcoming year.
Leveraging Combined Strengths
Great Rail Journeys has long been a leader in the travel industry, while Rail Discoveries provided a value-focused option within the group’s offerings.
The merging of the two brands allows the company to build on their combined strengths and deliver a more comprehensive travel experience for customers.
Natural Business Evolution
Dave Riley, CEO of the group, remarked, “Bringing Rail Discoveries under the Great Rail Journeys umbrella as our Discoveries collection, is a natural evolution for our business.”
He added that by combining strengths, they can offer an even wider range of exceptional rail journeys tailored to their travellers’ needs.
This streamlining of operations under a single brand umbrella enhances the company’s ability to deliver quality services efficiently.
Maintaining Service Quality
Despite this consolidation, both have always been part of the same entity and will continue to provide the same level of service.
Customers will experience no disruptions in existing bookings or itineraries, ensuring a seamless transition.
Rail Discoveries tours will now be accessed via the Great Rail Journeys website and rebranded as the ‘Discoveries Collection.’
Enhanced Travel Options
To mark this consolidation, Great Rail Journeys has broadened its range of holidays to include more flight options on popular itineraries.
These expanded options include destinations like the Italian Lakes, providing more varied travel experiences for customers.
The extended range demonstrates the company’s commitment to offering diverse and flexible travel solutions.
Seamless Customer Experience
The merger aims to provide customers with a seamless experience, integrating Rail Discoveries into the main brand without disrupting services.
Customers can expect the same knowledgeable tour managers, award-winning customer service, and carefully curated itineraries that both brands were known for.
The strategic consolidation of Rail Discoveries into Great Rail Journeys is set to streamline services and enhance customer experience.
This move underpins the company’s commitment to growth and excellence in the travel sector.