Blackpool has made a significant stride in boosting its local economy and enhancing visitor interaction with the launch of the GO Blackpool app. This innovative mobile application promises to change the way businesses and visitors engage within the town.
By offering a free platform featuring the latest news, shopping deals, and insights into Blackpool’s heritage, the app aims to become an indispensable tool for both locals and tourists. Its user-friendly interface and real-time updates mean that everyone can stay informed and make the most of their experience in Blackpool.
Introduction of GO Blackpool App
Blackpool has launched a new app called GO Blackpool, aimed at enhancing local business engagement and improving the visitor experience. The app will serve as a free platform for locals and visitors, offering the latest news, shopping deals, guides, and insights into Blackpool’s rich heritage.
Sue Grindrod, Managing Director of Blackpool BIDs, highlighted the app’s expected impact, stating, “We’re really excited to introduce GO Blackpool, which will be a game-changer for how businesses and visitors interact in our town. This app will greatly benefit the local economy and enhance the overall Blackpool experience.”
Features of the GO Blackpool App
The GO Blackpool app is designed to provide seamless navigation and detailed business listings, making it easier for users to explore the town. Users can access real-time updates on events, offers, and more, all in one place.
The app incorporates innovative technologies like GeoAlerts, which enable businesses to advertise offers and events to nearby users. This allows businesses to gain valuable insights into local trends and consumer behaviour.
Additionally, the app provides important data for those within the Business Improvement Districts (BIDs), such as who is using the town centre and how effective local initiatives are.
Expectations and Goals
One of the primary goals of GO Blackpool is to sign up 200 businesses within the first three months and achieve 1,000 downloads by the year’s end. This initiative is expected to strengthen the town’s economy.
According to Sue Grindrod, the launch of the app marks a significant milestone in Blackpool’s commitment to growth and innovation. She said, “GO Blackpool is not just a tool – it’s a platform that will transform the way people engage with local businesses and attractions.”
Marcus Chidgey, CEO of Loqiva, the app developer, added, “GO Blackpool is designed to seamlessly connect businesses with locals and visitors, and we’re looking forward to seeing its positive impact on Blackpool’s economy and community spirit.”
Support from Local Officials
Cllr Mark Smith, Blackpool Council’s Cabinet Member for Levelling Up Place, expressed his support for the app. He said, “GO Blackpool is a welcomed innovation that promises to boost our local economy and enhance the visitor experience.”
Local officials believe that the app will be effective in connecting businesses with customers, thereby contributing to the town’s overall development.
Role of Blackpool Business Improvement Districts (BIDs)
Blackpool BIDs play a crucial role in promoting and supporting local businesses through a variety of initiatives. The organisation aims to drive growth and ensure sustainability within the local economy.
According to Sue Grindrod, Blackpool BID is committed to promoting local businesses and driving growth. She emphasized that the launch of the app is a significant step in supporting Blackpool’s future.
Advantages for Businesses
The GO Blackpool app offers numerous advantages for local businesses, including the ability to advertise offers and events through GeoAlerts. This feature allows businesses to target potential customers who are nearby, increasing the chances of engagement.
Moreover, businesses can gain valuable insights into local consumer behaviour, helping them to tailor their marketing strategies effectively.
The app also provides a platform for businesses to showcase their unique offerings, attracting both locals and visitors to explore what Blackpool has to offer.
Enhanced Visitor Experience
For visitors, the GO Blackpool app offers a comprehensive guide to the town, including information on events, shopping deals, and heritage sites. This makes it easier for visitors to plan their trips and make the most of their time in Blackpool.
The app’s user-friendly interface ensures that visitors can navigate the town with ease, accessing real-time updates on what’s happening around them.
By integrating features that highlight local events and unique attractions, the app aims to enhance the overall visitor experience, making Blackpool a more attractive destination.
The launch of the GO Blackpool app marks a significant milestone in enhancing both the local business landscape and visitor experience in Blackpool. The innovative features and real-time updates promise to make navigating the town easier and more engaging for everyone involved. With strong support from local officials and business leaders, the future looks bright for this digital initiative.
Ultimately, the GO Blackpool app aims to create a thriving, connected community that benefits both businesses and visitors. By integrating technology and local insights, this app stands to revolutionise how people interact with the town.
