Lancashire Cricket has secured a five-year agreement with a prominent hospitality services provider to elevate the culinary offerings at Emirates Old Trafford. This partnership will debut at the upcoming sold-out IT20 match between England and Australia.
The new contract aims to cover catering for conferences, events, and match-day hospitality. Approximately 150 casual staff will be engaged under this partnership. Over the last 15 years, the Emirates Old Trafford venue has seen a £75m redevelopment, enhancing its facilities and capabilities.
The hospitality services provider plans to introduce innovative and diverse menus, aiming to elevate the dining experience significantly. This initiative will be spearheaded by the executive head chef, who will also lead a comprehensive culinary training programme for Lancashire Cricket’s current chefs. This programme includes opportunities for chefs to evolve their skills at other partner venues and the potential for advanced training at a renowned culinary school in Paris.
The upcoming IT20 fixture between England and Australia will be the first event to benefit from this culinary collaboration. The hospitality services provider’s CEO expressed pride in being chosen as the official culinary partner, emphasising their commitment to delivering exceptional service.
Lancashire Cricket’s Chief Executive highlighted the hospitality services provider’s global reputation for enhancing culinary experiences across various venues. He noted the club’s significant growth and the need for an advanced platform to further boost their offerings. The goal is to meet the increasing demand for varied, creative, and unique menus tailored for diverse audiences at Emirates Old Trafford.
This hospitality provider is renowned for its collaborations with high-profile sports clubs and events, both in the UK and internationally. Their portfolio includes partnerships with notable football clubs, prestigious racecourses, and major events such as the French Open and the Tour de France. These collaborations underscore their capability to bring expertise and vision to enhance the entire event experience.
The partnership between Lancashire Cricket and the hospitality services provider marks a significant milestone in the club’s history. Both parties are committed to delivering exemplary culinary experiences that will enhance events at Emirates Old Trafford.