OfferMoments, the Manchester-based adtech innovator, has appointed Garry Partington as its new CEO. This move follows a substantial investment of £1.5 million aimed at supporting the company’s expansive growth objectives.
Partington, a co-founder of mobile technology group Apadmi, steps in to lead OfferMoments at a crucial juncture. His leadership is expected to drive the firm’s expansion with the imminent launch of a new outdoor advertising product.
Strengthening Leadership with Garry Partington
OfferMoments, a Manchester-based adtech firm, has made a significant move by appointing Garry Partington as its new Chief Executive Officer. With an investment of £1.5 million, the company is poised for growth under Partington’s leadership. His appointment is expected to enhance the firm’s operational efficiency and strategic direction as it gears up to launch a groundbreaking outdoor advertising product. Partington, previously chairman and co-founder of Apadmi, brings a wealth of experience to his new role.
OfferMoments is renowned for its innovative facial recognition-powered billboard advertising platform, which tailors advertisements to individuals passing by. The new product, however, remains shrouded in mystery, with details to be unveiled soon. Under Partington’s leadership, the company is set to strengthen its foothold in the dynamic advertising sector. This strategic hiring decision comes at a crucial time when the firm aims to redefine outdoor advertising.
Board Expansion and Strategic Growth
The board of OfferMoments has undergone a significant transformation to support its expansion strategy. Venture capitalist Michael Edelson, known for his long-standing role as director of Manchester United, will chair the board. His involvement brings substantial expertise and credibility, given his extensive experience in steering businesses towards rapid growth.
Also joining the board are Paul Althasen, a veteran in the mobile industry, and Howard Simms, CEO of Apadmi Ventures. Their role as non-executive directors is to guide the management team in achieving its strategic goals. The expansion in leadership is a testament to OfferMoments’ ambition and commitment to innovation in the adtech space. The combined expertise of these leaders is poised to drive the firm towards achieving its vision.
Founders’ Role and Vision for the Future
Founders Shahzad Mughal and Abdul Alim remain integral to OfferMoments’ journey forward despite the new leadership. Mughal continues as the Chief Technology Officer, while Alim serves as the Chief Marketing Officer. Their ongoing involvement ensures continuity in the company’s vision and operational execution.
Their decision to appoint Garry Partington stems from a recognition of his leadership qualities and his capacity to commercialise the platform. This strategic move signifies a forward-thinking approach to capitalising on emerging opportunities in the market. The founders believe Partington’s leadership will propel OfferMoments to new heights.
Both founders have expressed confidence in Partington’s capability to lead the company into its next phase of growth. Alim stated, “We quickly recognised that we needed someone to provide the next level of leadership to drive our vision forward. We saw those qualities in Garry, hence his appointment.”
Innovative Product Launch on the Horizon
OfferMoments is on the brink of unveiling an innovative new out-of-home advertising product. While specifics are currently under wraps, anticipation within the industry is building. The product is expected to leverage cutting-edge technology to deliver personalised advertising experiences.
This new addition to OfferMoments’ portfolio exemplifies its commitment to revolutionising the advertising landscape. With Partington at the helm, the firm is well-positioned to capitalise on emerging trends in adtech. The strategic importance of this launch cannot be overstated, as it represents a significant step towards redefining traditional advertising methods.
The Impact of New Leadership and Innovation
The entry of Garry Partington as CEO is expected to have a profound impact on OfferMoments’ market positioning. His leadership is anticipated to drive internal efficiency and foster a culture of innovation. This aligns with the company’s goal to become a leader in adtech innovation.
Partington’s strategic insight is set to influence the direction of the company, particularly with the new product launch on the horizon. This marks a pivotal moment for OfferMoments as it seeks to disrupt traditional advertising paradigms. The firm’s robust leadership structure is integral to achieving its ambitious growth targets.
A New Era for OfferMoments
The recent developments at OfferMoments signal the beginning of a new era for the company. With a reinforced leadership team and ambitious plans for product innovation, the firm is poised for significant growth. The transition led by Garry Partington aims to transform OfferMoments into a frontrunner in the adtech industry.
OfferMoments is entering a transformative phase with Garry Partington’s appointment as CEO. His leadership will be pivotal in steering the company towards a new frontier of innovation and growth. With plans for a revolutionary product launch, OfferMoments is set to make a significant impact in the adtech world.