In a significant industry shift, Gamer Network has been acquired by ReedPOP, a leader in live gaming events. This merger promises to integrate online media expertise with event management prowess.
This collaboration not only expands ReedPOP’s reach but also enhances Gamer Network’s capabilities. It signals a strategic union aimed at revolutionising gaming experiences worldwide.
Groundbreaking Acquisition
Gamer Network, established in 1999, stands as a titan in the global games media industry. Known for its leading editorial content and prominent community-driven websites including Eurogamer, RockPaperShotgun, and VG247, it has set a benchmark in gaming media. The acquisition by ReedPOP heralds a new era, merging Gamer Network’s vast online presence with ReedPOP’s expansive live events portfolio.
This strategic move brings together two industry giants. ReedPOP, already a world leader in live games and pop culture events, now adds Gamer Network’s digital prowess to its arsenal. This merger is expected to create a powerhouse in gaming events and media services, offering unparalleled experiences to a global audience.
Strategic Benefits of the Merger
With this merger, ReedPOP enhances its strategic outreach by integrating Gamer Network’s established digital platform with its event management expertise. It’s a fusion of digital and physical, providing a comprehensive approach to event experiences.
This powerful combination allows ReedPOP to leverage Gamer Network’s vast online community of over 50 million monthly users. Such integration is set to enhance user engagement and expand the reach of both entities.
Insight from Key Figures
Rupert Loman, the founder of Gamer Network, expressed his enthusiasm about joining forces with ReedPOP. He mentioned their shared ambition and vision, which is central to their future endeavours.
Loman stated, “We’re delighted to join the ReedPOP group. The ambition and strategy that we share means we’re extremely excited about what’s next.” His statement underscores the optimistic outlook for this new venture.
Meanwhile, Chris Graves, Executive Director at GP Bullhound, highlighted Gamer Network’s pioneering role in blending online and offline media. He emphasized the strategic value this merger brings, pointing out the significant opportunities for growth.
GP Bullhound’s Instrumental Role
GP Bullhound, known for its proficiency in digital and traditional media transactions, played a pivotal role in this deal. The advisory firm’s expertise was instrumental in facilitating the successful transaction between Gamer Network and ReedPOP.
Chris Graves praised their role, stating, “GP Bullhound were a great advisory partner for us – they have strong expertise in both digital and traditional media and were instrumental in driving a successful transaction.” This marks their ninth significant transaction in digital media within 18 months, showcasing their dominance in the field.
Historical Transactions and Expertise
GP Bullhound’s impressive track record includes multiple high-profile deals, reinforcing their reputation in the digital media sector. Past transactions include Cubic Motion’s investment from NorthEdge and Media iQ’s funding from ECI Partners.
Their consistent performance in advising on category-leading transactions is evident, with notable sales including Splash Damage to Leyou Technologies and Playdemic to Warner Bros. Interactive Entertainment. This highlights their capability in steering complex deals.
Future Prospects and Market Impact
The combination of Gamer Network’s digital media with ReedPOP’s event management may reshape the landscape of gaming media. This merger might set a new standard in how digital content and live events coexist, potentially influencing future collaborations.
ReedPOP’s first step beyond its traditional event production indicates a broader strategic shift. By jointly harnessing their strengths, they could lead to innovations in how gaming events are experienced globally.
The merger of Gamer Network and ReedPOP is poised to redefine the gaming industry. This strategic alliance promises to enhance both digital and live event experiences, setting new benchmarks for the global gaming community.
