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Fully digitalised hospitality platform expands Manchester operation

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Europe’s leading operator of a fully digitalised hospitality platform is making significant strides in Manchester. The expansion aligns with the growing demand for premium and modern accommodation.

An increase in property units at the Native Manchester operation on Ducie Street marks a crucial milestone. The property’s offering has increased from 166 to 193 units, reflecting the company’s growth strategy.

Expansion and Upgrades

In response to the rising demand for high-quality and modern accommodation options, the property at Ducie Street Warehouse has been expanded. NUMA Group and Native Places, in collaboration with Deka Immobilien Investment GmbH, have enabled this enhancement. The property will now feature a total of 193 units, up from the previous 166. This expansion is in tune with the company’s continuous growth strategy, attempting to meet the burgeoning needs of its clientele.

Native Manchester Apart Hotel, recognised among the Best Hotels in the UK by Conde Nast Traveller 2023 Readers’ Choice Awards, is strategically located in Manchester’s creative hub, the Northern Quarter. It is just a short walk from Piccadilly train station and the city centre, making it highly accessible and convenient for guests.

Amenities at Ducie Street Warehouse

The Ducie Street Warehouse offers a plethora of amenities designed to cater to a wide range of preferences and needs. The ground floor features an all-day bar and kitchen, providing a vibrant social space for guests. Additionally, there are events and meeting spaces, a fitness area managed by BLOK, a lounge, a terrace, and a mini-cinema. The entertainment offerings are curated to reflect the local music, arts, and cultural scenes.

The current structure includes 166 individually designed apartments, ranging from studios to loft apartments and duplex penthouses. The penthouses come with private terraces, offering sweeping views of the city over seven floors. This variety ensures that there are suitable accommodation options for different preferences and needs.

Technological Enhancements

The expansion project is not just about increasing the number of units but also about enhancing the guest experience through advanced technology. NUMA Group plans to incorporate cutting-edge technology into Native Manchester to improve the overall guest experience. This will include digital check-in and check-out services, digital room keys, and 24/7 guest service accessible via smartphones. This move is aimed at providing the utmost convenience and flexibility to guests.

Dimitri Chandogin, president and co-founder of NUMA Group, stated, “This expansion represents another major milestone for the NUMA Group, demonstrating our dedication to offering top-notch, digitally optimised accommodations in premier locations. Our collaboration with Deka enables us to broaden our presence in Manchester, delivering enhanced convenience and flexibility for our guests both now and in the future.”

Design and Atmosphere

The investment will also focus on redesigning the units to create a welcoming and stylish atmosphere for guests. This involves using high-quality materials and modern design principles to ensure a pleasant stay for guests. Everything from the furniture to the decor will be carefully selected to enhance the aesthetic appeal and comfort of the units.

By incorporating NUMA’s technology, Native Manchester aims to ensure that guests enjoy personalised and seamless experiences during their stays. This technology-driven approach aligns with the company’s commitment to innovation and sustainability.

Commitment to Sustainability

The collaboration between NUMA Group, Native Places, and Deka Immobilien Investment GmbH showcases a mutual commitment to promoting innovative and sustainable solutions. Olivia Immesi, CEO of Native Places, highlighted this by saying, “Our long-standing cooperation with Deka’s is now enhanced with NUMA’s technology, reflecting our mutual commitment to promoting innovative and sustainable solutions to enhance our guests experience when staying at Native Places properties.”

This commitment is evident in the choice of materials, energy-efficient technologies, and other eco-friendly practices implemented in the property. These steps not only reduce the environmental impact but also offer guests a more responsible and modern accommodation option.

The focus on sustainability extends to all aspects of the operations at Native Manchester, from the selection of suppliers to daily maintenance practices. This ensures that every guest who stays at the property is contributing to a greener future.

Future Prospects

With the completion of this expansion, NUMA Group is poised to further solidify its position as a leader in the digitalised hospitality sector. The increased capacity, coupled with technological and design enhancements, sets the stage for future growth and innovation.

The strategic location of Native Manchester, along with its comprehensive suite of amenities and services, positions it as an attractive option for both leisure and business travellers. The property is well-equipped to meet the diverse needs of its guests, ensuring a memorable stay.

Guest Experience

The ultimate aim of this expansion and upgrade is to elevate the guest experience to new heights. By integrating advanced technology and focusing on design, NUMA Group and Native Places are setting new standards in hospitality. Guests can expect a seamless and personalised experience that caters to their individual needs and preferences.

Overall, the efforts put into this expansion highlight the company’s dedication to excellence and guest satisfaction.


The expansion at Native Manchester is a testament to the company’s commitment to growth and innovation. By increasing capacity and enhancing the guest experience through modern technology and design, NUMA Group and its partners are setting a new standard in hospitality.

This development not only meets the current demand but also positions the property for sustained success in the future. Guests can look forward to a high-quality, modern, and sustainable accommodation experience at Native Manchester.

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