Freemans has unveiled a bold new digital advertising campaign, reviving its historical connection to London. Sophie Ellis-Bextor, a renowned figure from Notting Hill, spearheads this initiative, aiming to capture the attention of shoppers across the capital city.
Freemans, a household name in shopping, began its journey in 1905 from a modest terrace house in London’s Clapham. Founded by H.A Freeman, the company revolutionised home shopping by providing quality products at reasonable prices, predominantly serving London and the surrounding Home Counties. Now, after almost 120 years, Freemans is honouring its London heritage with an innovative advertising drive.
In addition to traditional billboards, the campaign will harness digital platforms. Massive digital screens at bustling areas like Westfield mega malls and the Wandsworth roundabout will ensure maximum visibility. Freemans is strategically placing these ads to engage a diverse audience, connecting with both residents and tourists.
Freemans has tailored its approach to ensure women in the capital feel represented and valued. By positioning their ads alongside conventional commercial hubs, the brand highlights its commitment to providing trendy yet affordable fashion choices that resonate with this audience.
Strategically planned by Mullen Lowe and executed with media outputs from the7stars, the creative concept aims at maximizing Freemans’ digital presence and reaching wider audiences through various social media platforms.
As a pioneer in digital retail, Freemans continues to adapt to changing consumer behaviours, offering major international brands and exclusive collections through its website. This strategic move positions the retailer as a leader in innovation and customer choice.
These partnerships have facilitated a comprehensive approach to marketing, ensuring that Freemans maintains a strong and influential presence both online and in physical locations across London.
The ‘digital department store’ campaign effectively captures Freemans’ legacy and future aspirations. It positions the brand as a frontrunner in digital retailing while celebrating its historical roots through engaging advertisements that appeal to modern consumers.
Freemans’ campaign signifies a remarkable blend of tradition and modernity, connecting its historic roots to contemporary consumer expectations. As the brand navigates the digital landscape, it continues to redefine shopping experiences for its loyal and new customers alike.